Digital Marketing Optimization Manager

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Are you passionate about improving and expanding the possibilities of surgery Ready to join a team thats reimagining how we heal Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the worlds most prevalent conditions such as obesity cardiovascular disease and cancer. Patients are waiting!

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Johnson & Johnson MedTech is hiring a motivated dynamic Digital Marketing Optimization Manager for its Aesthetic and Reconstruction Business based in Irvine CA. At Johnson & Johnson MedTech we are redefining possibilities in breast aesthetics by delivering a comprehensive portfolio of science-based evidence-backed solutions composed to help women maintain improve and restore their confidence self-esteem and quality of life.

We are seeking an experienced Digital Marketing Manager to drive brand digital and product marketing initiatives across global and regional markets. This role will be responsible for overseeing product marketing toolkits handling digital and social channels supporting major conferences and leading the execution of key digital platforms including apps and websites.

This is a hands-on highly collaborative role requiring a strategic problem solver who can also drive execution. This position will work closely with cross-functional collaborators and external agency partners to amplify global campaigns support regional launches and ensure marketing activities are data-driven compliant and commercially impactful.

Responsibilities:

Website & Digital Experience Management

• Lead the migration and optimisation of HCP website architecture in collaboration with development IT and compliance teams.
• Coordinate updates to country-specific websites including wireframes CMS submissions and content governance.
• Ensure a consistent high-quality digital experience across all markets and platforms.

Campaign Amplification & Performance Reporting

• Lead the amplification of global campaigns across owned earned and paid channels.
• Lead allocated marketing budgets across campaigns agencies and digital platforms ensuring efficient use of spend and alignment to priorities.
• Track analyse and report on marketing performance including engagement adoption and return on investment.
• Translate data into insights and recommendations to continuously improve marketing efficiency.
• Provide clear reporting and updates to senior stakeholders.

Brand & Product Marketing

• Collaborate on development and evolution of product marketing toolkits including Brand Books messaging frameworks and launch assets.
• Lead marketing support for HCP and patient-facing digital products ensuring clear value propositions and consistent brand storytelling.
• Support global and regional product launches including localisation and market-specific adaptations.
• Ensure all materials align with brand regulatory and compliance requirements.

Digital Platforms & App Marketing

• Responsibility for marketing execution for HCP and patient-facing digital applications.
• Handle coordination of updates for existing markets and support new market launches in partnership with IT compliance and external development partners.
• Own engagement tracking and reporting for digital platforms employing dashboards and analytics tools to advise optimisation.
• Maintain clear documentation handover processes and operational standard methodologies.

Social & Channel Management

• Work collaboratively to develop strategy planning and execution of surgeon-focused Instagram and digital channels.
• Lead agency partners to deliver high-quality content localisation approvals and scheduling.
• Supervise channel performance and engagement metrics to optimise content and drive sustained growth.
• Ensure content supports broader brand and campaign objectives.

Conference & Event Marketing

• Lead the development of marketing materials for priority conferences primarily in the US.
• Supervise filming content capture and asset creation at events for post-event amplification.
• Collaborate with internal customers to align conference activity with commercial and marketing priorities.

Experience

• A minimum of a bachelors degree required; Advanced degree preferred.
• 5 years experience required in brand marketing product marketing digital marketing or a related rigor.
• Proven experience managing integrated marketing programs across digital platforms and social channels.
• Experience in a sales role
• Experience in healthcare medical devices aesthetics or other regulated industries is highly regarded.
• Experience working with global stakeholders and external agencies.

Skills & Capabilities

• Strong critical thinking combined with hands-on execution capability.
• Excellent project management skills with the ability to manage multiple sophisticated workstreams.
• Strong understanding of digital marketing campaign amplification and performance analytics.
• Experience managing agencies and cross-functional partners.
• High-quality written and verbal communication skills.
• Confident stakeholder manager comfortable working with senior and global teams.

Other:

This position may require up to 20% travel (domestic or international)

Benefits Summary:

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical dental vision life insurance short- and long-term disability business accident insurance and group legal insurance.
• Employees may be eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Companys long-term incentive program.
• Employees are eligible for the following time off benefits:
  • Vacation up to 120 hours per calendar year
  • Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington up to 56 hours per calendar year
  • Holiday pay including Floating Holidays up to 13 days per calendar year
  • Work Personal and Family Time - up to 40 hours per calendar year

Additional information can be found through the link below!

& Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via Internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

The anticipated base pay range for this position is :

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