Brand Fundamentals Senior Manager
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Job Summary
The Body Shop
The Body Shop has been here since 1976 and were not going anywhere. Theres never been a more exciting time to join us with a range of fantastic opportunities now available.
Were looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you wed love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic social and environmental impact. Were fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us and we need someone whos not afraid to mix things up.
Your role in a nutshell
We are looking for an experienced Brand Fundamentals Senior Manager who will be responsible for ensuring that our brand values are consistently embedded in all areas of the business. From product development and marketing to partnerships and customer experience you will work as the custodian of our brands soul. This position requires a deep understanding of The Body Shops mission a passion for ethical business practices and the ability to guide the organization to ensure authenticity in every decision we make.
As the Brand Fundamentalist youll be a strategic advisor championing our companys core values driving brand consistency and making sure that all customer touchpointsonline in-store and beyondare aligned with our ethical inclusive and sustainable philosophy.
More about the role
Brand Strategy Development:
Act as theguardian of the brand ensuring that every touchpoint campaign and product reflects The Body Shops commitment to its core values: girls and women empowerment ethical sourcing cruelty-free products and joy and self-confidence.
Lead the development of a brand framework that maintains the essence of The Body Shops mission and values across all global and local markets.
Oversee the brand guidelines toolkits & messaging frameworks to ensure consistency across all communication channels product packaging marketing campaigns and digital platforms.
Strategic Brand Oversight:
Providestrategic direction for the brands long-term vision advising senior leadership and all departments on how to align projects and decisions with brand values.
Ensure that all new product developments partnerships and initiatives are consistent with the brand ethos and customer expectations.
Work with product and innovation teams to ensure ethical sourcing and sustainability are prioritized in every new product launch and packaging design.
Reputation Management & Crisis Communication:
Anticipates and manages reputational risk through proactive narrative shaping swift cross-functional co-ordination and strategic crisis response aligned with brand values and stakeholder expectations.
Brand Health & Customer Perception:
Continuously monitorbrand perception through customer insights social listening and market research. Ensure that The Body Shops image remains true to its foundational principles and resonates with current and future consumers.
Take proactive steps to address any brand misalignment or shifts in perception ensuring that the brand stays authentic in the eyes of both consumers and the media.
Lead brand health assessments and competitor analysis to stay ahead of market trends while maintaining the integrity of the brand.
Collaborative Leadership:
Collaborate closely with themarketing communications product development and customer experience teams to align brand initiatives across all channels and touchpoints.
Advise on partnerships sponsorships and collaborations ensuring that any external relationships align with the brands ethical stance and community trade principles.
Lead discussions and provide feedback on new creative concepts ensuring they stay true to the companys brand philosophy and mission.
Advocacy:
Support and drive campaigns that amplify The Body Shops commitment tosustainability Fair trade human rights and social justice ensuring the brands involvement in these initiatives is authentic and impactful.
Benefits
As well as a competitive salary here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan 23 days holiday 50% staff discount and access to product sample sales access to Perks at Work our online shopping channel with exclusive deals & discounts as well as LOVE money to spend on your wellbeing and personal development.
Required Experience:
Senior Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Explore our cosmetic products, offering over 900 Skincare, make-up, haircare and body products inspired by nature and ethically made from The Body Shop.
