Senior Partner Marketing Manager Greater China & iGaming & Entertainment

Available Location: Singapore

Role Summary

Cloudflare is looking for a results-driven hands-on Senior Partner Marketing Manager to lead and execute partner marketing across Greater China and iGaming & Entertainment. This role is responsible for designing and delivering integrated partner marketing programs that drive partner-sourced pipeline accelerate revenue growth and strengthen partner engagement across Cloudflares security and connectivity solutions.

You will be laser-focused on growing partner revenue activating and scaling repeatable joint go-to-market programs and embedding partner marketing into the regions broader growth strategy. Working closely with regional partners partner sales and internal marketing teams you will execute high-impact campaigns build strong partner communities and optimize performance through data-driven insights.

The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing strong attention to detail and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments are obsessed with measurable results and consistently turn strategy into tangible outcomes.

Role Responsibilities

• Stakeholder Collaboration: Partner with regional Partner Sales Directors Partner Account Managers and internal marketing teams to align marketing activities with regional targets and business priorities.
• MDF Coordination: Manage the Market Development Funds (MDF) program including partner submissions timely execution and ROI reporting for all partner activities.
• Partner Marketing Execution: Execute joint webinars virtual and in-person events and digital campaigns to drive demand generation and solution adoption.
• Marketing Content Localization: Adapt global marketing campaigns and assets for local partners tailoring messaging to cultural and business nuances in APAC.
• Performance Tracking & Reporting: Monitor KPIs for partner programs provide insights and recommend optimizations to leadership.
• Partner Relationship Management: Maintain strong relationships with key distributors and partners supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.
• Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences serving as a brand ambassador and solution expert.

Role Requirements (Must-Have Skills)

Must-Have Skills

• Experience: 8 years in B2B partner marketing alliances or channel marketing ideally within enterprise technology or cybersecurity.
• Proven Results: Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact.
• Education: Bachelors degree in Marketing Business or related field.
• Marketing Program Management: Strong experience managing MDF and budgets with focus on data-driven decisions and ROI analysis.
• Communication Mastery: Exceptional verbal and written communication skills with ability to engage persuade and present to senior audiences.
• Team Collaboration: Strong cross-functional collaboration skills across regions and functions.
• Cybersecurity Market Insight: Deep understanding of enterprise cybersecurity challenges across APAC.
• Analytical & Creative Thinking: Ability to analyze data identify opportunities and execute innovative partner marketing campaigns.
• Project Leadership: Proven ability to manage multiple complex projects across different time zones.
• Language Skills: Fluency in English and Mandarin.
• Travel: Ability to travel up to 20% domestically and internationally.

Nice-to-Have Skills

• Existing relationships with key regional partners and distributors.
• Experience with Salesforce Tableau and marketing automation tools (e.g. Marketo) for partner attribution.
• Interest in the technical foundations of the internet online security and performance.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.