Senior Director, B2B Event Strategy & Experiences

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Senior Director Global Sales Organization (GSO) B2B Event Strategy & Experiences is responsible for developing and executing the global strategy for meetings events sponsorships and customer entertainment. This role is responsible for leading a high performing global team that represents Marriott International to stakeholders and executes all B2B customer and industry events. This includes the planning budgeting and execution of industry tradeshows internal customer events and customer advisory boards. The role sets the strategic direction for customer engagement communicates vision and value to properties and continent leaders and partners closely with global and regional colleagues to streamline execution drive efficiency and maximize impact.

This position has full accountability for the P&L across the Global Sales Organizations events portfolio including establishing the annual strategic plan budgets and investment priorities. The Senior Director brings strong financial acumen with a clear focus on return on investment using data and performance metrics to evaluate which events programs and experiences are worth pursuing and scaling. The role leverages existing partners agencies and vendors to optimize resources and extend capabilities while maintaining brand and experience standards.

In close collaboration with the GSO leadership team regional leadership and marketing partners this role shapes content messaging and engagement strategies that support B2B growth objectives. By applying insights from data customer feedback and market trends the Senior Director ensures that the global meetings events sponsorship and entertainment strategy delivers measurable business value and meaningful customer engagement. This position also serves as a liaison with continent and marketing teams to support B2B marketing initiatives (e.g. group promotions digital or social campaigns).

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Business Administration Hospitality Management or related major.

12 years of relevant professional experience in related function.

Previous experience in event management.

Preferred

Experience directly managing complex budgets.

Proficiency in both written and spoken English.

Demonstrated project management skills.

5 years experience with Marriotts systems platforms

CORE WORK ACTIVITIES

Lead a global B2B events team that defines and executes strategies/activities that assist in the achievement of the Global Sales Organization and Account Sales Organizations sales goals.

Set clear objectives initiatives processes and standards for B2B events sponsorships and entertainment.

Partner closely with GSO and continent leadership to understand and align business needs priorities and objectives.

Develop and manage an integrated annual B2B events calendar providing transparency to field and corporate stakeholders.

Create a global sponsorship strategy leveraging data to drive key metrics and ensuring evaluation of dollars spent.

Develop meeting agendas branding messaging etc. that tie into the companys strategic plan and sales mission.

Owns the run-of-show and delivery of content for events/activities.

Leverage customer research and direct client engagement to inform B2B offerings and revenue growth.

Develop processes and tools that will allow tracking and evaluation of customer invites gifting and entertaining.

Manage budgets for B2B events entertainment and sponsorships in alignment with GSO leadership. Ensuring property billing is completed timely and accurately.

Serve as the liaison and subject matter expert with global security.

Build and lead a best in class global events team covering branding tradeshows logistics vendors and sponsorships.

Establish strong stakeholder relationships and ensure ongoing communication alignment and continuous feedback.

Create a high performance team culture emphasizing accountability innovation and collaboration.

Develop talent through clear goals performance management and growth planning.

Drive continuous improvement of team structures processes and leadership accountability.

Significant travel required.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Exec

DescriptionJOB SUMMARYThe Senior Director Global Sales Organization (GSO) B2B Event Strategy & Experiences is responsible for developing and executing the global strategy for meetings events sponsorships and customer entertainment. This role is responsible for leading a high performing global team t...

Description

JOB SUMMARY

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Business Administration Hospitality Management or related major.

12 years of relevant professional experience in related function.

Previous experience in event management.

Preferred

Experience directly managing complex budgets.

Proficiency in both written and spoken English.

Demonstrated project management skills.

5 years experience with Marriotts systems platforms

CORE WORK ACTIVITIES

Lead a global B2B events team that defines and executes strategies/activities that assist in the achievement of the Global Sales Organization and Account Sales Organizations sales goals.

Set clear objectives initiatives processes and standards for B2B events sponsorships and entertainment.

Partner closely with GSO and continent leadership to understand and align business needs priorities and objectives.

Develop and manage an integrated annual B2B events calendar providing transparency to field and corporate stakeholders.

Create a global sponsorship strategy leveraging data to drive key metrics and ensuring evaluation of dollars spent.

Develop meeting agendas branding messaging etc. that tie into the companys strategic plan and sales mission.

Owns the run-of-show and delivery of content for events/activities.

Leverage customer research and direct client engagement to inform B2B offerings and revenue growth.

Develop processes and tools that will allow tracking and evaluation of customer invites gifting and entertaining.

Manage budgets for B2B events entertainment and sponsorships in alignment with GSO leadership. Ensuring property billing is completed timely and accurately.

Serve as the liaison and subject matter expert with global security.

Build and lead a best in class global events team covering branding tradeshows logistics vendors and sponsorships.

Establish strong stakeholder relationships and ensure ongoing communication alignment and continuous feedback.

Create a high performance team culture emphasizing accountability innovation and collaboration.

Develop talent through clear goals performance management and growth planning.

Drive continuous improvement of team structures processes and leadership accountability.

Significant travel required.

Required Experience:

Exec

Key Skills

Business Development
Marketing
Pricing
Analysis Skills
Research Experience
Project Management
Research & Development
Strategic Planning
Financial Modeling
Leadership Experience
Management Consulting
Analytics

Apply Now

About Company

Marriott Hotels Resorts

At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more

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