Marketing Content Specialist, India
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Why Us
NewRocket is the AI-first Elite ServiceNow Partner that activates real value on the Now Platform. As a trusted advisor to enterprise leaders we combine industry expertise human-centered design and enterprise-grade AI to help organizations navigate change and scale with confidence. With two decades of experience guiding clients to realize the full potential of the ServiceNow AI Platform we are one of the largest pure-play ServiceNow partners uniquely focused on enabling enterprises to adopt AI they trustAI that delivers lasting business value.
We #GoBeyondWorkffows to create new kinds of experiences for our customers.
The Role
We are hiring a Marketing Content Specialist to join our India team. Were looking for a hands-on Marketing Content Specialist to fuel our demand engine with strong email marketing customer stories and thought leadership content. Youll write and build multi-step email campaigns turn Subject Matter Expert interviews and research into blogs ebooks newsletters and campaign-ready derivatives while owning case study creation.
What You Will Be Doing
Email Marketing
- Write and build multi-step email campaigns aligned to priority offerings and funnel stages.
- Maintain email campaigns to ensure content is fresh and current.
- Create simple visuals using templates (Canva Figma or similar) and coordinate with agency for higher-design needs.
- Partner with Marketing Operations on targeting segmentation and lead routing.
Thought leadership content
- Write and produce written assets (blogs ebooks) through Subject Matter Expert interviews and research aligned to quarterly priorities.
- Repurpose core content into campaign-ready derivatives (email modules short posts one-pagers webinar follow-ups).
Case studies & customer storytelling
- Own case study production end-to-end: intake interview coordination drafting approvals and packaging for campaigns.
- Create reusable customer story kits (short summary outcomes quotes proof points snippets for social and decks).
- Maintain a pipeline of referenceable customers and amplify stories across campaigns website sales decks and social.
Newsletters
- Draft and build the customer newsletter and partner newsletter with editorial direction.
Content library & governance
- Maintain a clean searchable content library with naming conventions version control and approved for use status.
- Track what content exists whats needed next and what can be reused/updated to reduce one-off creation.
What You Bring Along
- 3 years of B2B marketing experience in tech/services with a strong content and email foundation (knowledge of ServiceNow is an asset).
- Excellent writing and editing skills that are clear concise and able to adapt to brand voice.
- Experience building emails and managing content production workflows (draft review approval publish).
- Demonstrated ability to create customer stories and to collate inputs across Sales Delivery and leadership.
- A working knowledge of HubSpot (or similar) Salesforce basics and collaboration tools (Teams shared docs).
- Organized and dependable. Can manage multiple deliverables and keep stakeholders updated.
- Excellent communication skills. Must be able to gather information for content creation via Teams and email.
- Experience using design tools (Figma Canva Photoshop or equivalent).
Education
- A four-year undergraduate degree
We Take Care of Our People
NewRocket is committed to a diverse and inclusive value and celebrate diversity believing that every employee matters and should be respected and are proud to be an equal opportunity workplace and affirmative action employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy citizenship military or Veteran individuals with disabilities who would like to request an accommodation please contact .
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
NewRocket is a full-service, elite ServiceNow partner that helps enterprise leaders solve their toughest business problems and navigate change with confidence.
