Marketing Communications Lead
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are looking for a Marketing Communications Lead to drive product-led marketing communication for the Affluent and Ultra HNI portfolio including premium credit cards loyalty programs FASTag and related growth initiatives.
This is a high-visibility role within the Growth Marketing function focused on acquisition engagement cross-sell and portfolio expansion. The role requires a strong understanding of banking/fintech products structured thinking and the ability to work closely with senior stakeholders.
Key Responsibilities
Drive end-to-end marketing communication for premium credit card and affiliated product portfolios (loyalty FASTag add-ons)
Develop acquisition engagement and lifecycle communication across digital campaigns CRM landing pages presentations and sales enablement materials
Translate complex banking and fintech concepts into clear persuasive premium communication tailored for Affluent and Ultra HNI customers
Partner with growth product analytics compliance and leadership teams to ensure messaging aligns with portfolio performance goals
Present communication concepts confidently and articulate rationale to senior stakeholders
Manage and guide internal and external copywriters/agencies to ensure consistency and quality
Track campaign effectiveness and optimize messaging based on performance data
Requirements
57 years of experience in marketing communications preferably within BFSI FinTech or Banking
Strong exposure to product-led marketing and campaign communication
Experience writing for premium affluent or high-value customer segments preferred
Strong verbal communication and presentation skills
Ability to structure ideas clearly and defend communication decisions when required
Comfortable managing multiple stakeholders and agency partners
Strong attention to detail tone and compliance sensitivity
What Were Looking For
A structured communicator who understands financial products thinks in terms of growth metrics and can combine strong writing skills with business context and stakeholder confidence.
Benefits
Work with an fast growing in a cutting-edge technology-driven environment.
Competitive compensation and professional growth opportunities.
A collaborative team culture where new ideas are encouraged and valued.
Open communication and a flat hierarchy that fosters transparency and accountability.
Required Skills:
68 years of experience in marketing communications preferably within BFSI FinTech or Banking Strong exposure to product-led marketing and campaign communication Experience writing for premium affluent or high-value customer segments preferred Strong verbal communication and presentation skills Ability to structure ideas clearly and defend communication decisions when required Comfortable managing multiple stakeholders and agency partners Strong attention to detail tone and compliance sensitivity
Required Education:
Graduation in any field
Company Industry
IT Services and IT Consulting
Key Skills
- Internal Control
- Accounting And Auditing
- Accounts Handling
- General Services
- Elevator
- Brand
