Brazil Marketing Manager

Description -

Job Summary

The role will manage a team of marketing professionals focused on digital processes and innovation.

Responsibilities

• Will function as the Brazil HP brand champion driving commercial innovation across all parts of the business and creating new ways of leading the future of leader will strictly apply global brand guidelines brand positioning and brand idea by business unit.
• Will lead the local Comms representative in leveraging global Future of work narratives applied to local dynamics. This will include corporate product and MDs external communication plan.
• Accountable for setting overall initiatives allocating financial and labor for programs and projects org design and ensuring timely and effective delivery of Marketing plans.
• Responsible for hiring/building out the marketing leader will follow approved marketing profiles with emphasis on securing meaningful experience on global B2B and solution selling companies strong AMB and performance marketing skills.
• Leads the team and corresponding managers provides strategic guidance implements engagement plans and manages career and goal setting processes.
• Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer/end user journey.
• Leads activations across all marketing plan deliverables and milestones with cross-functional teams. Leads investment tracking prioritization and strategic output of Marketing projects across the Brazil organization.
• Leverages HP global media creative services (Accenture Song Whalar and Oliver) and global partnerships( Ferrari and Real Madrid) to activate country relevant campaigns that drives the business.
• Utilizes global creative assets whereverrelevantto drive initiatives. If assets are not relevant or strategy requires separate execution marketing leader will seek global approvalto create content for in market use. Global will need to approve local executions ahead of production as it pertaining to brand integrity positioning and brand idea MD will approve for local relevance. Global should respond within 24 hrs. for these case of disagreements the global CMO will decide.
• Consults with business leaders at executive levels to drive and influence strategic decision-making within a broad scope (e.g. mitigating risk approving significant programs/deals).
• Responsible for remaining up-to-date on current and emerging trends and technologies in the area of Marketing and how they can be incorporated into the overall strategy.

• Leads marketing budget allocation by initiative in collaboration with BU strategies WW teams category teams alliance teams and MD.
• Aligns closely with LATAM Market Marketing Leader on business strategy and local activations

Education & Experience Recommended
Four-year or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10 years of job-related experience or 8-10 years of management experience preferably in segment marketing channel marketing partner marketing or a related field.

Knowledge & Skills

Digital Marketing
Go-to-Market Strategy
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership

Cross-Org Skills
Customer Centricity
Prioritization
Resilience
Team Management
Strategic Thinking

Impact & Scope
Impacts function and leads projects requiring understanding of multiple disciplines or areas of HP.

Complexity
Uses managerial concepts and company objectives to resolve issues in creative and effective ways.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal