Marketing Manager

About WhiteCoat

WhiteCoat is a Singapore-headquartered omnichannel provider of integrated health andwellness services that serves as the first and single touchpoint for all care needs in SoutheastAsia.

Since launching in 2018 WhiteCoats digital platform powers a wide range of services includingtele- and in-person consultations as well as medication fulfilment and diagnostic testingacross primary specialist and allied care. With a focus on the B2B space WhiteCoat has forged strategic partnerships with the regionsleading insurers corporates and care providers to provide accessible and affordable high-quality care to its users.

The Group currently has offices in Singapore Indonesia Malaysia and more information on WhiteCoat please visit .

What you will be doing

We are looking foran independent self-motivated and versatile marketer who can handle everything from strategy development to hands-on execution. This person will have the opportunity to reimagine and develop the future of healthcare with us. Fit and leadership qualities are of utmost importance and we always reward passion and dedication with opportunities for professional and personal growth. Most importantly we respect and value our teammates and we look forward to meeting like-minded individuals like yourself.

On a day-to-day basis this means you will:

• Identify conversion points and implement campaigns / tactics to optimise the conversion of the WhiteCoat corporate and retail base.

• Measure and report on the performance of all conversion initiatives and perform optimisation for subsequent efforts.

• Develop grow and optimise WhiteCoats inbound and outbound marketing communications efforts.

• Implement and ensure consistency in the WhiteCoat tone of voice and brand identity across all communications platforms.

• You will be primarily responsible for optimising the conversion of WhiteCoats corporate and retail base as well as internal and external facing communications. Your tasks include (and are not necessarily limited to):

  • Propose new and creative growth strategies via partner engagements and campaign initiatives to optimise lead-to-customer conversion rate through each conversion path.

  • Work with measurement tools to identify critical conversion points and drop off points to increase funnel marketing efficiencies.

  • Measure and report monthly performance of all corporate conversion campaigns and assess against goals (ROI and KPIs) to recommend and implement said improvements.

  • Brainstorm new and creative growth strategies through digital marketing and content driven strategy.

  • Oversee and measure performance of content marketing vertical (email marketing and social media) against goals (ROI and KPIs).

  • Identify trends and insights (including competitors and best practices) and optimise spend and performance based on the insights.

  • Manage paid digital marketing efforts and website optimisation.

Our Benefits

• Make a Real Impact: Opportunity to contribute to a leading digital health companys rapid growth.

• Fast-paced Start-up Environment: Experience an environment where you get to own and make tangible impact without bureaucracy getting in the way of rapid decision-making.

• Great Team: Collaborate with intelligent friendly and supportive professionals from diverse backgrounds.

• Hands-on Learning & Growth: Gain hands-on experience in strategy partnerships operations and product innovation within a growing industry.

• Competitive Compensation & Benefits: Competitive compensation and performance-based bonus. Holistic health insurance for your peace of mind for both in-patient and out-patient coverage.

How to apply

If you believe you have what it takes for this role click Apply and join us on our journey to make a positive impact on the lives of people through innovative healthcare solutions!

What we are looking for

Required:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.

• Min. 5 years experience and proven track record in B2B or retail marketing.

• Strong task management capabilities with proven record in managing multiple tasks concurrently.

• Self-starter and collaborative mindset with a keen eye on detail and good time management skills.

• Good interpersonal communication and team management skills with an eye on team growth and development.

Good to have:

• Possess a good understanding of insurance employee benefits and / or healthcare and wellness benefits market.

• Experience in a similar or related industries.

• Candidates with prior startup or zero-to-one experience will be considered favourably.