Head of Marketing NIVEA Body Skincare

Bangkok - Thailand

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Srategy

Define marketing strategy of NIVEA Body Care including Body Sun Care and Lip categories in Thailand
Identify new opportunities in the markets to drive core portfolio of the responsible brands while makes it harmonized and profitable for holistic Thailand.
Understand market landscape categories consumer competitors to deliver right portfolio.
Lead the Thailand portfolio harmonization process and drive efficiency across markets
Represent Thailand and define the markets key opportunities to provide insight to Global and Regional team in order to deliver the relevant innovations and Communication materials for Thailand market.
Lead Categorys NPD business validation Thailand top down target Thailand campaign list Thailand communication development. Consolidate local markets input to feedback Global and Regional team.

Business Management

Drive and own annual marketing plan (PMP) annual marketing financial plan (ABP) and A&P for total Body Care & Lip Thailand
Own Thailand A&P of NIVEA Body Care including Body Sun Care and Lip
Lead and drive the business with the entrepreneur mindset to achieve companys goals. Be vigilant and decisive to make change in plans in order to overcome uncertain competitive environment e.g. new operating model new competitors in the market etc.
Work with Media & Digital Agencies to get the right media strategy consumer journey at the optimized spending level that deliver businesss goals.
Supervise direct reports to drive day-to-day business including analysis precision marketing marketing launch plan execution.

Team

Lead and supervise high-caliber team of up to 5 people
Set annual individual priorities for team members that are relevant to companys priorities categories priorities and their own development.
Align and set team members development plan and regularly monitor for the progress.
Discuss and supervise for team members career development and opportunities.

Your Profile

Master Degree or Bachelor Degree in Marketing Business Administration and other related fields
At least 10 years experiences as Product / Brand Manager in multinational FMCG companies
Strong analytical project management strategic thinking skills
Have an experience in multi category product/brand management
Very good command in Thai &English both spoken and written

Location:6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500

Required Experience:

Director