Sr. Paid Media Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About the Role
Abnormal AI is looking for a Senior Paid Media Manager to own and scale all paid advertising channels globally. This role is responsible for driving pipeline revenue influence and efficient growth across paid search paid social ABM retargeting and emerging channels. You will own strategy experimentation optimization and performance working closely with brand content product marketing marketing ops and sales to ensure paid media is aligned to the right accounts the right messages and the right outcomes.
What you will do
- Own and scale paid media strategy across channels including search social (LinkedIn Meta Reddit YouTube) display retargeting ABM and emerging platforms.
- Manage budgets pacing forecasting and channel mix to maximize pipeline and revenue impact.
- Continuously refine the role of each channel across the funnel: awareness demand capture and pipeline acceleration.
- Optimize campaigns for pipeline and revenue outcomes not vanity metrics.
- Partner with RevOps and Marketing Ops to ensure attribution tracking and reporting are accurate and actionable.
- Analyze pipeline data to identify gaps diagnose performance issues and inform spend decisions.
- Design and execute structured experiments across channels formats and targeting strategies.
- Evaluate and scale emerging paid media opportunities.
- Collaborate cross-functionally with brand content design product marketing and sales to ensure alignment on messaging and targeting.
- Support GTM initiatives product launches events and regional strategies.
- Own performance reporting and translate data into insights and recommendations.
- Contribute to evolving how paid media impact is measured across complex multi-touch sales cycles.
Must Haves
- 58 years managing paid media in B2B SaaS ideally with cybersecurity or complex technical products.
- Proven hands-on experience in paid search and paid social.
- Experience optimizing toward meetings pipeline and revenue not just leads or clicks.
- Strong analytical skills and comfort with performance dashboards and raw data.
- Familiarity with attribution models and their limitations.
- Highly organized with experience managing multiple campaigns regions and priorities.
- Ability to build and optimize repeatable processes for experimentation and reporting.
- Track record of working effectively with cross-functional teams including content product marketing and sales.
Nice to Have
- Experience with ABM strategies and technologies.
- Knowledge of media partnerships and new advertising formats.
- Experience supporting global paid media programs.
- Comfort influencing strategy and advocating for media needs within broader GTM discussions.
#LI-TC1
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
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