Head of Editorial & Creation [Lylli Studios]

What will you work on

Lylli Studio is seeking an experiencedHead of Editorial & Creationwith a deep passion for childrens storytelling across picture books chapter books comics/graphic novels and nonfiction for ages 212. Lylli is an innovative app that brings thousands of childrens books to life by creating a captivating experience that promotes childrens cognitive development establishes reading habits and invites them into a life as readers. Lyllis mission is to make reading fun and engaging with interactive books that can enhance storytelling and make these stories accessible everywhere.

This role blends traditional editorial leadership with platform-scale creation and AI-enabled workflows. You will oversee content/book development while also defining the creative systems standards and frameworks that allow thousands of creators - human and AI-assisted - to produce high-quality stories.

You will act as the guardian of storytelling quality particularly for stories created from or in collaboration with existing IPs ensuring consistency brand alignment and child suitability.

Your mission is to build a scalable editorial and creative system where original stories and IP-based content can be created efficiently using new technology - while consistently meeting a high narrative educational and ethical bar in a fast paced environment.

How will you create impact

• Own the editorial roadmap and provide final editorial approval for all published content
• Define storytelling formats age levels themes tone and narrative structures across formats
• Lead and oversee production and concept development of stories created in key partnerships with existing or licensed IPs
• Set up scalable and efficient creative processes for creating book concepts from scratch or based on episodes and/or toys with Lylli team
• Coach and lead creators involved in projects
• Provide structured feedback loops to improve storytelling quality at scale and translate user data and platform insights into creative and editorial improvements
• Identify trends and new content opportunities through both traditional and non-traditional channels (e.g. creators platforms social media emerging talent)
• Collaborate closely with Product/Offering Marketing and Leadership team

How will you fit into the team

• Worked within the digital space around kids storytelling (books games video)
• Childrens book publishing (print or digital)
• Editorial or narrative leadership roles in content platforms or within publishing
• Kids entertainment media games animation or edtech
• Experience building storytelling concepts worlds or franchises
• Exposure to AI-supported creative tools or platform-based content creation

What are your skills and experience

• Experience editing childrens literature or storytelling content
• Strong editorial vision and understanding of the childrens literature and digital content market
• Experience working with or developing content around existing or new IPs
• Comfort balancing creative with scalability and systems thinking
• Data-curious and excited about AI as a creative collaborator not a replacement
• Strong project management skills and ability to manage multiple workstreams

#LI-Hybrid

#LI-HM1

The anticipated pay range for candidates who will work in Toronto is $85000 to $100000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.