Marketing Director (NYC Hybrid)
Share
Job Location:
New York City, NY - USA
Monthly Salary:
$ 115000 - 135000
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
The William Morrow Group a division of HarperCollins Publishers is seeking a creative strategic and innovative Marketing Director to lead the Avon Books team. This position will oversee marketing strategy for the Avon Books imprint specializing in romance and report to the Executive Director of Marketing for Fiction at the William Morrow Group.
The William Morrow Group is comprised of several imprintsflagship imprint William Morrow Avon Dey Street Mariner Harvest Voyager as well as Young Adult. Although the director will oversee our romance publishing.
Responsibilities
- Oversees the marketing strategy and budget for the Avon Books list managing priorities and conceiving high-impact activations for top titles and for the Avon Brand as a whole.
- Conceives develops and executes 4-6 marketing campaigns per season for top titles in close collaboration with authors and internal team. This includes developing a variety of content for campaigns such as consumer-facing digital assets promotions and social media copy and content.
- Participates in major acquisition meetings on behalf of Avon
- Communicates detailed campaign updates directly to editors publicists publishers sales teams agents and authors presenting campaigns formally in key meetings.
- Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
- Secures and oversees title-specific and Avon brand cross promotional partnerships with third party brands and companies.
- Engages in industry and consumer-facing imprint branding efforts as needed.
- Identifies opportunities for enhancing and improving marketing tacticsnew tools platforms partners outlets best practices marketing trends etc.
- Works closely with the HarperCollins sales team to provide support in the form of materials ideas communication about developments with our books retail opportunities and more.
Qualifications
- At least 7-10 years of hands-on book marketing or relevant product marketing experience with increasing levels of responsibility for people management
- Creativity curiosity and the ability to conceive of and execute ideas outside of typical book publishing marketing tactics including experiential marketing events innovative brand and creator partnerships and more
- Experience creating compelling campaigns for fiction titles for high-profile authors and brands particularly in the romance space
- Excellent leadership project management communication budget management organization prioritization and presentation skills and a high level of professionalism
- Ability to work cross-functionally across the division and within the company and thrive in a fast-paced dynamic work environment
- A positive can-do attitude plus the ability to work well with different types of personalities
- Demonstrated knowledge of marketing trends and tactics especially in the romance space
- Demonstrated knowledge of social media and influencer best practices and how they apply to books as a marketing and sales tool
- Design savvy and Adobe Creative Suite skills are a bonus
- College degree or equivalent work experience
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position we want to know why you want to work here and why you are interested in the job.Thats why cover letters are strongly preferred.
The salary range for this position is $115000-$135000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge technical and communication skills and other factors that may prove relevant during the interview process.
In addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at . Note: we will only respond to accommodation requests.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
