Director, Promotional Marketing Las Vegas

Las Vegas, NV - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

Medical Dental and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
TAO Savings Marketplace
Time off and much more!

The Director Promotional Marketing plays a critical role in shaping Tao Group Hospitalitys hip-hop and live performance programming and artist-driven experiences across our portfolio of venues. This role serves as the primary liaison between upper-tier hip-hop talent artist teams internal marketing operations and talent buying ensuring seamless execution elevated artist experiences and strong event performance.

This position blends relationship management creative activation and performance-driven marketing to support ticket sales group business and long-term artist partnerships.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE BUT ARE NOT LIMITED TO:

Act as a strategic liaison between artist teams and marketing to ensure alignment across all touchpoints and all marketing requirements are met pre during and post of each show.
Proactively cultivate and maintain strong industry relationships to support programming special activations and repeat bookings
Oversee the trafficking organization and delivery of all hip-hop artist marketing assets to artist teams and internal stakeholders
Cultivate and manage 3rd party hip hop promoters and influencers.
Collaborate with venue teams to develop tailored parties programming and experiential moments built around specific artists
Provide creative feedback and direction for hip hop marketing materials and assets ensuring consistency quality and elevated execution
Leverage industry relationships to layer in strategic partnerships experiential elements and high-value enhancements
Oversee weekend promotions by curating the house tables at Hip Hop events.
Partner with marketing and digital teams to amplify artist moments through social influencer and on-site content opportunities
Monitor ticket sales performance across all assigned artist dates proactively identifying underperforming (trouble) dates
Develop and deploy strategic action plans to drive awareness demand and ticket sales for challenged dates
Utilize industry networks to secure large group bookings convention traffic and high-value after-party attendance
Support talent buyers with market insights artist performance data and programming recommendations participating in weekly booking meetings.
Identify emerging trends in hip-hop culture and live entertainment to inform event strategy and activation concepts
Serve as a resource for cross-venue collaboration helping scale successful artist activations
Ensure all activations align with venue standards brand voice and operational
Identify and book local support and headline slot open format DJs that work best with live performer talent leveraging business and additional promotional support from the DJs on performance nights at Hakkasan on Fridays and Saturdays Marquee NC / DC live performers and Tao Beach Sundays.
Identify concert afterparty opportunities and aligned bookings to drive business from big events in town.
Occasionally act as an artist liaison when needed coordinating artist hospitality and logistics for duration of their trips to Las Vegas.
Assist and/ or complete additional tasks as assigned

EDUCATION/WORKING KNOWLEDGE:

5 years of experience in marketing nightlife live events or entertainment marketing
Proficient in Windows MS Office WordPress Facebook Business Manager Google and all social media platforms including but not limited to Facebook Instagram Twitter Google My Business YouTube LinkedIn and Pinterest
Highly organized detail-oriented and comfortable managing multiple artists dates and venues simultaneously
Ability to operate effectively in a fast-paced high-profile environment
Proficient with budget creation and implementation

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs.
Small to Medium office environment
Office Casino Nightclub Bar Lounge and/or Restaurant working environment
5-25% Local Travel (United States)
Work in an environment that is subject to varying levels of noise crowds and smoke the severity of which depends upon the guest volume
May work extended hours irregular shifts evening and/or weekend shifts and holiday work may be required
Maintain a professional neat and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers managers and co-workers in a professional courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced busy and somewhat stressful environment

Required Experience:

Director

DescriptionTao Group Hospitality offers competitive benefits for all full-time team members such as:Medical Dental and Vision Coverage401(k) Retirement Program with Employer MatchLife and Disability Insurance PlansAncillary Insurance PlansEmployee Assistance ProgramFertility & Family Forming Support...

Description

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

Medical Dental and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
TAO Savings Marketplace
Time off and much more!

This position blends relationship management creative activation and performance-driven marketing to support ticket sales group business and long-term artist partnerships.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE BUT ARE NOT LIMITED TO:

Act as a strategic liaison between artist teams and marketing to ensure alignment across all touchpoints and all marketing requirements are met pre during and post of each show.
Proactively cultivate and maintain strong industry relationships to support programming special activations and repeat bookings
Oversee the trafficking organization and delivery of all hip-hop artist marketing assets to artist teams and internal stakeholders
Cultivate and manage 3rd party hip hop promoters and influencers.
Collaborate with venue teams to develop tailored parties programming and experiential moments built around specific artists
Provide creative feedback and direction for hip hop marketing materials and assets ensuring consistency quality and elevated execution
Leverage industry relationships to layer in strategic partnerships experiential elements and high-value enhancements
Oversee weekend promotions by curating the house tables at Hip Hop events.
Partner with marketing and digital teams to amplify artist moments through social influencer and on-site content opportunities
Monitor ticket sales performance across all assigned artist dates proactively identifying underperforming (trouble) dates
Develop and deploy strategic action plans to drive awareness demand and ticket sales for challenged dates
Utilize industry networks to secure large group bookings convention traffic and high-value after-party attendance
Support talent buyers with market insights artist performance data and programming recommendations participating in weekly booking meetings.
Identify emerging trends in hip-hop culture and live entertainment to inform event strategy and activation concepts
Serve as a resource for cross-venue collaboration helping scale successful artist activations
Ensure all activations align with venue standards brand voice and operational
Identify and book local support and headline slot open format DJs that work best with live performer talent leveraging business and additional promotional support from the DJs on performance nights at Hakkasan on Fridays and Saturdays Marquee NC / DC live performers and Tao Beach Sundays.
Identify concert afterparty opportunities and aligned bookings to drive business from big events in town.
Occasionally act as an artist liaison when needed coordinating artist hospitality and logistics for duration of their trips to Las Vegas.
Assist and/ or complete additional tasks as assigned

EDUCATION/WORKING KNOWLEDGE:

5 years of experience in marketing nightlife live events or entertainment marketing
Proficient in Windows MS Office WordPress Facebook Business Manager Google and all social media platforms including but not limited to Facebook Instagram Twitter Google My Business YouTube LinkedIn and Pinterest
Highly organized detail-oriented and comfortable managing multiple artists dates and venues simultaneously
Ability to operate effectively in a fast-paced high-profile environment
Proficient with budget creation and implementation

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs.
Small to Medium office environment
Office Casino Nightclub Bar Lounge and/or Restaurant working environment
5-25% Local Travel (United States)
Work in an environment that is subject to varying levels of noise crowds and smoke the severity of which depends upon the guest volume
May work extended hours irregular shifts evening and/or weekend shifts and holiday work may be required
Maintain a professional neat and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers managers and co-workers in a professional courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced busy and somewhat stressful environment

Required Experience:

Director

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

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About Company

Tao Group Hospitality

ABOUT TAO GROUP HOSPITALITY ; Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of wid ... View more

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