Marketing Automation Specialist

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profile Job Location:

Bengaluru - India

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

We are seeking anEmail Marketing Automation Specialistto support our global marketing teams by building executing and optimizing email marketing campaigns at scale. This role is part of a centralized shared services team and will focus onaudience segmentation campaign execution and operational excellencewithin the email channel.

The ideal candidate is technically strong detail-oriented and comfortable working in a high-volume process-driven environment. You will work closely with marketers data teams and fellow automation specialists to ensure campaigns are executed accurately on time and in alignment with established best practices.

This is ahands-on rolewith limited strategy ownership but significant impact through flawless execution.

Key Responsibilities:

Campaign Execution & Segmentation

  • Build and maintainemail audience segmentsusing Adobe marketing technologies (e.g. Adobe Experience Platform Eloqua) based on defined business and campaign requirements

  • Execute email campaigns end-to-end including audience setup campaign configuration QA scheduling and deployment

  • Ensure campaigns adhere to established standards for branding personalization compliance and data usage

  • Support recurring triggered and ad hoc email campaigns across multiple business units and regions

Marketing Automation Operations

  • Work within established campaign workflows and operating models to deliver consistent scalable execution

  • Perform thoroughquality assurance checksto validate segmentation logic personalization links and data accuracy

  • Troubleshoot campaign issues related to data segmentation or execution and escalate when needed

  • Maintain accurate documentation of campaign builds and processes

Collaboration & Support

  • Partner closely with the Marketing Automation Supervisor program managers and business marketers to translate campaign requirements into executable builds

  • Collaborate with data and technology teams to resolve data-related issues and improve segmentation accuracy

  • Support process improvements and contribute ideas to improve efficiency quality and turnaround time

Performance & Optimization Support

  • Assist with campaign reporting and performance tracking by ensuring correct tagging and data capture

  • Support A/B tests and experimentation efforts by accurately executing test designs

  • Apply learnings and feedback to improve future campaign execution

Qualifications:

Required

  • 24 years of experience inemail marketing marketing automation or digital marketing operations

  • Hands-on experience withAdobe Experience Platform (AEP) Oracle Eloqua or similar email/marketing automation platforms

  • Strong understanding of email marketing fundamentals including segmentation personalization and lifecycle campaigns

  • High attention to detail and ability to manage multiple campaigns simultaneously

  • Comfortable working in a structured process-driven environment

Preferred

  • Experience supporting global or shared service marketing teams

  • Familiarity with CRM and data platforms (e.g. Salesforce CDPs)

  • Basic understanding of email compliance and deliverability best practices

  • Experience working with offshore or cross-functional global teams

What We Offer

  • Opportunity to build deep technical expertise in marketing automation

  • A collaborative fast-paced environment with clear processes and expectations

  • Career growth opportunities within marketing


Required Experience:

IC

Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionWe are seeking anEmail Marketing Automation Specialistto support our global marketing teams by building executing and optimizing email marketing campaigns at scale. This role is part of a centralized shared services team and...
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Key Skills

  • Controlling Experience
  • Distributed Control Systems
  • Pardot
  • Crystal Reports
  • Marketing Automation
  • Salesforce Marketing Cloud
  • Warehouse Management
  • HubSpot
  • Responsys
  • Email Marketing
  • Leadership Experience
  • Programmable Logic Controllers

About Company

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