Performance Lead
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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About the Role:
We are seeking a highly experienced and strategic Performance Lead to spearhead all performance marketing initiatives for our key client/s. This pivotal role demands a deep understanding of digital media performance a passion for our brands and the ability to drive exceptional results. You will be responsible for ensuring client satisfaction through outstanding service delivery achieving ambitious media objectives and fostering strong collaborative relationships with both the client and internal teams.
As the Performance Lead you will act as the central point of contact coordinating client needs with our research planning and buying teams. You will be instrumental in ensuring all performance campaigns are integrated seamlessly delivered on time and within budget and contribute directly to the profitability of the account.
Key Responsibilities:
- Strategic Performance Leadership: Establish and drive the overall digital media performance strategy demonstrating creative thinking based on deep consumer and business insights. Develop an extensive understanding of the brand category dynamics and their short-to-near horizon challenges commanding respect as a lead business partner.
- Cross-Agency Collaboration: Confer with external agencies including creative social media search and PR partners as well as the brand marketing teams to establish clear media goals objectives and strategies. Provide leadership in developing negotiating and implementing innovative and effective media solutions.
- Senior Client Relationship Management: Develop and maintain strong senior-level relationships with key stakeholders. Attend present and provide expert counsel at all significant agency-client media meetings.
- Account Profitability & Growth: Play a key role in monitoring account profitability actively identifying growth potential within the existing account and aiding in related accountability and billing processes.
- Performance Management & Delivery: Take full responsibility for the implementation and stewardship of all components of performance management. Ensure all media deliverables are met on time within budget and to the highest quality standards.
- Innovation & Strategic Advantage: Proactively identify new opportunities and emerging digital media channels that offer a strategic advantage. Position our agency as a leader in securing maximum client value through innovative approaches.
- Quality Assurance: Oversee the quality output of all campaign performance ensuring accuracy effectiveness and preventing any write-offs
- Operational Excellence: Implement and develop robust Ways of Working documentation specifically tailored for the account to ensure efficiency and consistency.
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About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
