Director US Market Access Marketing
Share
Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY
The US Market Access Marketer Growth Hormone I&I Execution will lead the development and execution of the U.S. access marketing strategy for the Growth Hormone portfolio (Genotropin and Ngenla) and serve as the primary execution lead for approved U.S. access marketing strategies across priority I&I brands including Velsipity Litfulo and Cibinqo.
In this role the incumbent will shape influence and execute U.S. access strategies to optimize payer coverage formulary positioning and pullthrough across the Growth Hormone portfolio and priority I&I brands. The role works in close partnership with peer Access Marketers Account Management and crossfunctional stakeholders and offers a strong platform for access capability development crossbrand leadership and visibility across the US Market Access Marketing (USMAM) organization and the Specialty Care Business Unit.
Operating within the USMAM organization and a multimarketer operating model this role provides sole brand ownership for the Growth Hormone portfolio and enterprise execution leadership across the I&I franchise enabling strategic elevation role clarity and disciplined highimpact execution. Reporting into the I&I Access Lead the incumbent will partner closely with Access Marketer colleagues and crossfunctional stakeholders to drive daytoday execution enablement and integration of access strategies ensuring highquality consistent and timely delivery. The role provides matrix leadership across agencies analytics partners and brand teams to ensure disciplined execution and strategic cohesion.
Success in this role will be measured by access readiness quality and timeliness of execution payer engagement effectiveness and sustained access performance across owned and supported brands.
ROLE RESPONSIBILITIES
Growth Hormone Strategy & Execution Leadership
- Lead the development and execution of the U.S. access strategy for the Growth Hormone portfolio (Genotropin and Ngenla)
- Shape and influence evidence needs payer value frameworks and channel strategies in partnership with crossfunctional teams
- Develop access strategies across commercial Medicare Medicaid and specialty pharmacy channels informed by payer and channel dynamics
- Serve as the primary US Market Access Marketing point of contact for Genotropin and Ngenla
- Identify and address payer access barriers using analytics insights and competitive intelligence
- Develop and evolve value propositions payer narratives and access materials aligned with brand and enterprise strategy
- Partner with customerfacing colleagues to support pullthrough and access optimization
- Manage USMA budgets for Growth Hormone access activities
I&I Portfolio Execution Leadership & Enablement
- Serve as the primary execution lead for approved access strategies for Velsipity Litfulo and Cibinqo
- Lead daytoday execution and enablement aligned with strategic intent ensuring translation of strategy into compliant highimpact tactics
- Drive development and deployment of access tactics payer materials field enablement tools and POA priorities
- Coordinate execution across brands and functions to ensure consistency speed and quality
- Surface executional insights risks and optimization opportunities to partnered I&I Access Marketers and franchise leadership
BASIC QUALIFICATIONS (Required)
- Applicants must have a bachelors degree with 8 years of relevant experience OR a masters degree with 7 years of relevant experience OR PhD with 5 years of relevant experience.
- Relevant experience with U.S. pharmaceutical biotechnology or healthcare.
- Demonstrated strategic analytical and problemsolving skills
- Strong collaboration communication and influence capabilities across complex matrix environments
- Ability to operate effectively in ambiguity and manage multiple priorities in a fastpaced environment
PREFERRED QUALIFICATIONS
- MBA PharmD PhD or equivalent advanced degree
- Prior U.S. market access marketing experience
- Experience working across pharmacy and medical benefit products
- Demonstrated experience leading execution through matrixed teams and external partners
OTHER JOB DETAILS:
- Last day to apply: February 22nd
- Ability to travel domestically based on business needs
- NOT Eligible for Relocation Package
- Position is hybrid and will require to work 2 to 3 days per week on site
- Position opened for following sites: NY Headquarters CA - La Jolla CT Groton FL Tampa IL - Lake Forest PA Collegeville and WA Bothell.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Erfahren Sie mehr über uns als forschendes und produzierendes Pharmaunternehmen: Von unserem Beitrag zum medizinischen Fortschritt bis zur nachhaltigen Produktion.
