Associate Director Analytics
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
This role sits at the intersection of data analysis and marketing decision-making. You will work on Marketing Measurement engagements for large brands translating messy media and business data into clear defensible work is analytical and judgment-heavy. You will analyze data build and refine regression-based models apply business logic and interpret outputs in a way that makes sense for real marketing is not a research role and not a pure engineering role. It is about analytical thinking rigor and commercial sense.
- Your analysis directly influences real marketing and business decisions.
- Youll work on rigorous judgment-heavy analysis not just reporting.
- Exposure to complex data real-world problems and advanced modeling.
- Understand data business context and KPIs.
- Perform strong EDA and identify data issues early.
- Build basic correct regression models with proper documentation.
- Independently own end-to-end analysis and modeling.
- Deliver stable realistic outputs aligned with business logic.
- Translate analysis into clear actionable insights.
- Lead complex analyses and guide modelling decisions.
- Improve analytical standards and best practices.
- Act as a trusted thought partner for teams and clients.
Data Understanding & Preparation
- Explore and validate marketing and sales datasets.
- Perform deep exploratory data analysis:
- Understand the brand category dynamics KPIs and constraints before modelling.
Modeling & Analysis
- Work with different modeling frameworks to evaluate media effectiveness.
- Tune and iterate models based on:
- Business rules
- Statistical validity
- Stability and realism of outputs
- Apply strong modelling judgment:
- Variable selection and transformations
- Managing multicollinearity
- Avoiding leakage and proxy variables
- Assess model quality and reject weak or misleading outputs.
Interpretation & Insight
- Translate model outputs into business meaning
- Clearly document assumptions decisions iterations and outcomes.
- Turning analysis into recommendations for clients.
Must-Have
- Experience - 5 to 7 years
- Experience working with imperfect real-world data.
- Strong hands-on experience with Python for analytics:
- pandas numpy scikit learn
- Very solid understanding of regression:
- Assumptions and limitations
- Coefficient interpretation
- Error and stability diagnostics
- Strong EDA capability.
- Ability to connect data outputs to real business logic.
- High attention to detail and structured thinking.
- Comfortable challenging numbers when they dont align with reality.
- Clear written and verbal communication.
Nice-to-Have
- Exposure to marketing media or growth analytics.
Prior work with MMM or similar attribution / measurement problems.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Director
Key Skills
- Program assessment
- FDA Regulations
- Manufacturing & Controls
- Program Evaluation
- budget forecast
- Research Experience
- Operations Management
- Research & Development
- Strategic Planning
- Contract Management
- Leadership Experience
- negotiation
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
