Media Solution Engagement Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

We are currently looking for a Media Solutions Engagement Executive to join our team. This role is a hybrid position that balances hands-on programmatic execution with client-facing engagement and solution advocacy. You will work closely with all other teams within theWPP Mediafamily to drive programmatic planning execution analysis and insights while also playing a key role in developing andmaintainingstrong relationships with WPP agencies and are looking for someone with a positive attitude enthusiasm and flexibility in embracing changes and new challenges.

Skills and Experience

Responsibilities of the role:

• Programmatic Execution & Optimization:

• Handle various platforms such as Display & Video 360 (ex-DBM) Campaign Manager (Ex-DCM) The Trade Desk AppNexus Google Analytics etc.

• Possess a strong understanding of Programmatic Buying including DSPs/SSPs RTB ad-exchanges DMPs and audience targeting.

• Oversee the end-to-end campaign lifecycle from planning to activation ensuring accuracy and adherence to best practices.

• Review campaign briefs and generate effective programmatic media plans to deliver clientobjectives.

• Monitor campaign success through Google Analytics DSP UIs and automation dashboards proactivelyidentifyingoptimisation opportunities (e.g. audience supply source temporal frequency geo creative copy).

• Accountable for ongoing management of campaign budgets daily spend levels and constant monitoring of tracking against performance goals.

• Analyzeongoing results toidentifycampaign trends and key insights providing thoughtful recommendations to meet and exceed client goals.

• Demonstrate strong knowledge of the programmatic/performance campaign ecosystem including Brand Safety Viewability and Ad Fraud.

• Executevarious typesof programmatic deal types.

• Client & Agency Engagement:

• Develop deep relationships with WPP agencies and clients acting as a trusted advisor and the primary point of contact for media solutions.

• Be an expert on WPP Medias digital solutions effectively evangelizing their benefits and capabilities to agency peers.

• Translate agency/client needs into actionable media plans and programmatic strategies.

• Work with client and market teamsoperatingseamlessly together to deliver success across briefing booking setup optimisation and reporting processes.

• Provide regular campaign reports to client teams along with strategic insights to influence planning & buying decisions.

• Supervise or support sales administration processes to ensure adherence to best practices.

• Collaborate with creative agencies and ad operations teams to ensure effective ad development and campaign setup.

• Workflow & Collaboration:

• Manage your workflow and responses to ensure agreed deadlines are met service level agreements are upheld and tasks are executed with 100% accuracy.

• Work closely with your line manager and other internal teams to manage day-to-day campaign responsibilities and client interactions.

• Participate in regular work-in-progress (WIP) meetings to share campaign performance and insights.

Measures of success

In three months:

• Develop a strong understanding of WPP Medias clients brands products and overall programmatic landscape.

• Gain familiarity with the various platforms and systems that power digital media.

• Achieve relevant certifications on major programmatic platforms.

• Begin to develop relationships and earn trust with your immediate team client teams and local market operation teams.

In six months:

• Become a trusted advisor and partner to your client and market teams.

• Demonstrate success in managing your assigned accounts and campaigns.

• Proactively provide optimisation suggestions and collaborate with programmatic directors to improve campaign performance.

• Oversee effective andaccurateoptimisations and delivery of campaigns.

In 12 months:

• Further develop your knowledge of other online products and strategies contributing to broader digital media discussions.

• Identifygaps processes or tools to improve campaign performance and efficiency taking initiative to propose solutions.

• Become a strategic partner to your client teams contributing to future strategic planning discussions for your assigned agencies and accounts.

Minimum qualifications:

• 1-2 years of professional experience in digital media preferably within a media agency trading desk or ad network account management.

• Hands-on experience and knowledge in programmatic optimisation.

• Proven experience in campaign implementation optimisation and reporting.

• Strong understanding of Ad Servers DSPs/SSPs RTB ad exchanges DMPs audience targeting Brand Safety Viewability and Ad Fraud.

• Competent in all Microsoft Office software (Excel and PowerPointexpertiseis essential).

• Ability to build strong partnerships and negotiate effectively.

• Excellent with numbers and a strong eye for detail.

• Demonstrated problem-solving skills financial and numerical astuteness.

• Highly organized proactive with the ability to develop innovative solutions.

• Experience with ad serving technology is a plus.

• Strategic thinker who can translate insights into actionable plans.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestoneevents. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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