Manager, Performance Marketing (IGA)

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

Universal Music Group is seeking a Manager Performance Marketing to support IGAs frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into IGAs operations and based out of our Santa Monica offices. This is a permanent full-time position working in a cross-functional team of D2C & digital marketing experts. Youll drive always-on paid media efforts that maximize D2C revenue across frontline stores.

We are seeking an individual with extensive knowledge of all digital advertising channels including paid search social programmatic display video mobile as well as emerging media and new technology platforms. The ideal candidate has experience with retail and direct-to-consumer brands and building full-funnel campaigns with a particular focus on performance marketing. Theyre able to communicate strategy effectively and simply can think well on their feet and manage a heavy workload. This person thrives in a fast-paced dynamic setting managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail. A natural storyteller the Performance Marketing Lead can distill complex data into clear actionable insights for both marketing and executive audiences.

How youll CREATE:

• Own always-on campaign strategy for frontline artist stores driving traffic conversions and revenue through paid social search and programmatic channels.
• Manage and track approved media budgets for 100 campaigns every quarter with 6-7 figure amounts.
• Support and partner closely with the Director of Advertising Strategy to plan prioritize and report on paid media performance.
• Collaborate with CRM Analytics and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention.
  • Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
• Build and maintain executive-level revenue reports highlighting paid medias contribution to overall eCommerce performance.
• Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.
• Lead testing roadmaps for audience targeting creative assets and bidding strategies.
• Research trends innovations and changes that affect media buying while always staying in beta mode to constantly evolve and test new tactics (aka R&D)
• Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark.
  

Bring your VIBE:

• Bachelors degree preferably with a concentration in advertising marketing business administration or communications preferred
• 3 years of experience in performance marketing driving revenue growth and online lead generation preferably in eCommerce D2C or retail.
• Experience with media planning and buying through Meta Google AdWords TikTok X Snapchat and other DSPs
• Understanding of Google Merchant Center Google Tag Manager Facebook Catalog Manager TikTok Catalog Manager and Shopify
• Proficiency in Keynote Word Excel PowerPoint and Canva with ability to build compelling reports detailing campaign successes ROI and learnings.
• Experience with DoubleClick Google Analytics Looker Studio Big Query Datorama Domo etc.
• Data-driven with strong analytical skills to interpret findings analyze trends and recognize anomalies for insights and action
• Comfortable navigating both high-level strategy and hands-on campaign details.
• Confidence in written and verbal communication skills in client-facing environment
• Passionate music fan with insight into different music fandoms how fans engage/interact online CRM tactics audience building/lead-gen strategy all a huge plus.

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.