Sr Manager Marketing Tech Enablement

At CDW we make it happen together. Trust connection and commitment are at the heart of how we work together to deliver for our customers. Its why were coworkers not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where were headed. Were proud to share our story and Make Amazing Happen at CDW.

Job Summary

The Senior Marketing Tech Enablement Manager will serve as a strategic leader driving marketing technology management implementation operational excellence and innovation across CDWs business solutions and services. This role is responsible for defining and executing enablement strategies that empower business sales and marketing teams to leverage advanced MarTech capabilities optimize processes and deliver impactful digital experiences at scale.

What you will do

• Define and own the MarTech reference architecture ensuring platforms data flows and integrations align to business strategy and enterprise technical standards.
• Architect scalable APIdriven solutions that enable seamless data movement across CDP journey orchestration automation analytics and personalization platforms.
• Evaluate select and guide implementation of emerging MarTech tools assessing technical fit extensibility integration complexity and longterm sustainability.
• Build mentor and lead a high-performing team focused on marketing technology enablement and operational excellence.
• Provide clear direction set priorities and align team goals with organizational objectives.
• Establish architectural guardrails and integration governance to ensure reliability consistency and compliance across all customerfacing technologies.
• Develop and maintain system diagrams integration schemas and API documentation ensuring crossfunctional teams understand system dependencies and data flows.
• Define technical SLAs performance benchmarks and monitoring standards to ensure marketing platform uptime scalability and data accuracy.
• Lead technical enablement for teams on APIs data models identity resolution and integration patterns across Adobe Salesforce and related systems.
• Create and maintain documentation that explains complex technical processes including workflows triggers and data pipelines in marketerfriendly terms.
• Drive adoption of best practices in technology journey design personalization and measurement.
• Translate complex technical capabilities into marketer-friendly language through clear documentation and storytelling.
• Manage resource allocation and capacity planning to ensure timely delivery of initiatives.
• Oversee project timelines and delivery from ideation to execution.
• Guide solution architecture reviews for all MarTech projects ensuring scalability technical feasibility and alignment with enterprise data strategies.
• Oversee vendor technical deliverables ensuring they meet CDWs architectural requirements and integration standards.
• Design and oversee endtoend MarTech solution architectures including data ingestion identity resolution segmentation logic realtime decisioning and activation workflows.
• Lead integration architecture across platforms using REST APIs webhooks event streaming and ETL/ELT patterns to ensure secure scalable data flow.
• Serve as technical escalation point for API troubleshooting data pipeline failures platform limitations and system interdependencies.
• Partner with Digital Sales RevOps and Data teams to define integration and data requirements ensuring quality and compliance.
• Provide consultation during build and implementation resolving design questions and risks.
• Lead coach and develop a high-performing marketing technology team setting clear expectations providing ongoing feedback and fostering professional growth and accountability
• Champion modernization of the MarTech stack driving initiatives around composable architecture realtime personalization and AI/MLdriven decisioning.
• Evaluate platform performance and technical debt making recommendations for rearchitecture refactoring or sunset decisions.
• Stay ahead of industry trends in APIs CDPs cloud architecture and digital identity guiding CDW toward a futureready MarTech ecosystem.
• Promote best practices across marketing automation including testing validation and change management.
• Living the CDW values through their own behavior modeling them for their team and demonstrating them in partnerships with internal and external stakeholders to drive collaboration integrity and business results.

What we expect of you

• Bachelors degree and 7 years in Marketing Technology CRM or Data-Driven Marketing roles OR
• 3 years managing teams ideally in marketing marketing technology or digital/analytics functions.
• Required Platform Expertise: Adobe (AEP Marketo RTCDP Target) Salesforce and .
• Strong understanding of customer data platforms engagement platforms and workflow management tools.
• Strong leader who can coach team members on technical skills strategic thinking and stakeholder management to drive career growth.
• Proven ability to use data and technology to deliver personalized experiences across owned and paid media.
• Exceptional written and verbal communication skills; ability to simplify technical concepts for non-technical audiences.
• Strong project management skills with experience in capability deployment training and change management.
• Ability to influence across a matrix organization and manage competing priorities in a fast-paced environment.
• Strategic thinking and ability to connect dots across people process and technology.
• Empathy for marketer needs and focus on driving innovation at scale.
• Strong storytelling and executive communication skills.
• Collaborative mindset with ability to manage complex stakeholder relationships.
• Willingness to travel up to 10%

Pay range: $143000 - $199800 depending on experience and skill set
Annual bonus target of 15% subject to terms and conditions of plan
Benefits overview: ranges may be subject to geographic differentials

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business government education and healthcare customers in the United States the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together we unite. Together we win. Together we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other basis prohibited by state and local law.

CDW is committed to fostering an equitable transparent and respectful hiring process for all applicants. During our application process CDWs goal is to get to know you as an applicant and understand your experience strengths skills and qualifications. While AI can help you present yourself more clearly and effectively the essence of your application should be authentically yours. To learn more please review CDWs AI Applicant Notice.