Head of NMD Marketing
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Role Summary
The Head of NMD Marketing is responsible for leading all strategic and commercial marketing activities for the companys NMD portfolio including future pipeline. This position owns the end-to-end marketing cycle Situational Analysis Strategy Development Action Planning Execution and KPI Monitoring with full accountability for commercial performance forecast accuracy launch excellence and long-term Life Cycle Management (LCM).
Success requires leadership in multiple launch experience LCM KOL and congress strategy early commercial input into development programs and strong cross-functional collaboration with Medical and Value & Access teams.
Key Responsibilities
Strategic & Brand Leadership
- Lead comprehensive Situational Analysis including market insights competitive intelligence access landscape and unmet medical needs
- Develop and execute Brand Strategy Action Plans Execution KPI/ROI tracking
- Lead brand management including future new product launches with Life Cycle Management (LCM)
- Ensure high accuracy of Financial Forecast & Demand Forecast
- Drive Marketing innovation including omnichannel strategy digital engagement and CRM optimization
- Manage P&L and long-term brand value
Medical Collaboration
- Partner closely with Medical Affairs in scientific engagement scientific communication clinical insight exchange and evidence-generation strategy
- Co-develop scientific narratives disease education and advocacy strategies aligned with brand priorities
- Ensure compliant collaboration and One-Team approach with Medical
Early Commercial Input into Development Programs
- Provide early commercial insights to shape clinical development regulatory strategy and medical evidence planning
- Collaborate with Medical and Global Development to align Target Product Profile (TPP) and commercial positioning
- Support evidence-generation strategy including RWE planning and endpoint prioritization
- Contribute to scenario planning and launch sequencing decisions
Value Access & Pricing Collaboration
- Work closely with Value & Access / Market Access teams to support:
- Pricing & reimbursement strategy
- NHI price negotiation and listing processes
- Preparation of value proposition HEOR and payer-relevant evidence
- Regulatory support and commercial planning for new diagnostic technologies / testing introduction
- Support strategy for new diagnostic testing approval and reimbursement enabling improved patient identification and access
KOL Engagement & Scientific Congress Strategy
- Build and expand strategic relationships with KOLs and treatment centers
- Lead Advisory Boards scientific exchange and expert panel engagements
- Plan and execute medical congress strategy including symposia booth plans and scientific platform alignment
Patient Insight & Patient-Centric Innovation
- Develop patient journey insights to shape strategies and value creation
- Build partnerships with patient organizations and caregiver networks to develop support programs and improve real-world experiences
Cross-Functional & Global Collaboration
- Partner with Sales Compliance Government Affairs Supply Chain Finance and other functions to enable integrated execution
- Represent Japan within global/region governance share insights and localize global direction
People Leadership
- Lead coach and develop high-performing marketing talent
- Foster a culture of agility ownership innovation and patient-centricity
Required Qualifications
- 10 years of pharmaceutical marketing experience
- Proven leadership experience in Specialty markets
- Multiple new product launch leadership experience
- Strong LCM experience including indication expansion / formulation & administration enhancement / patient segment expansion
- Experience collaborating with Medical Affairs and Value/Market Access teams including pricing reimbursement and diagnostic / testing strategy
- Experience leading Advisory Boards KOL engagement and scientific congress strategy
- Experience providing early commercial input into development programs
- Demonstrated capability in Strategic planning Execution KPI/ROI evaluation
- Strong experience ensuring forecast accuracy
- Strong cross-functional and global stakeholder engagement capability
- Business-level English
- Knowledge of Japan regulatory pricing and promotional compliance systems
Preferred Qualifications
- Experience with patient advocacy and insight-based program development
- Experience with omnichannel & digital marketing
- MBA or advanced business / leadership education preferred
- Experience in specialty pharma / biotech / agile commercial environments
Core Competencies
- Strategic thinking execution discipline
- Patient-centric mindset & high empathy
- Data-driven decision-making
- Influencing & global communication capability
- Innovation mindset & entrepreneurial approach
- Agility & resilience
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patientsÂ’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
