Marketing Specialist Conferences

About the Marketing Specialist role:

We are seeking an innovative commercially driven Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging value-based messaging and marketing approaches. This individual will work closely with conference marketing team conference program management digital and other stakeholders.

Job Description:

The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results accountability relevance innovation and speed to market.

Primary Responsibilities:

• Assist the Marketing Director or Senior Marketing Manager in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across Japan conference portfolio

• Deliver marketing campaigns on time to budget

• Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities

• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend

• Utilize customer insights to develop targeted content and messaging

• Create necessary assets such as banners and emails for the execution of marketing campaigns

• Effectively manage internal & external stakeholders/partners to deliver campaigns

• Continually assess commercial performance and strive to drive higher results wherever possible

Job Requirements:

• BA/BS degree required

• 2 years experience in Marketing in Japan with direct experience in a business to business environment; experience in the IT industry is highly desirable

• Experience and skills within integrated multi-channel marketing

• Experience and skills of SEO SEM and demand generation campaigns

• Experience and skills in marketing automation and database driven marketing

• Understanding of deriving analyzing and utilizing customer insight

• Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines

• Strong copy writing skills

• Excellent communication skills and the capacity to interact with all levels

• Team player who brings energy professionalism and innovative thinking to the portfolio

• Some travel may be required

#LI-MA2
#Hybrid

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Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

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Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

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What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

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