Marketing Manager, Amazon Appstore CAPE Team

Looking to have impact on the way customers use Apps Are you interested in building a future in apps and content Do you enjoy movies/TV dramas games and entertainment Are you looking for some spice in your life If these are things you are looking for this may be your next job role!
The Amazon Content and App Partner Engagement (CAPE) team within the Amazon Appstore drives innovation for how our customers view and engage with content across Amazon devices and mobile phones. We set high goals and are looking for people who can help us reach and exceed them whilst having fun.

We are looking for a Partner Marketing Manager to help drive awareness and adoption of our apps and services with our 3rd party games/apps. You will be an advocate for our app developers and our customers and create friction-less experiences for them. Our developers create engaging experiences for customers on Amazon Fire TV and Fire tablets in addition to the Amazon Appstore for Android phones. Our mission is to ensure we are providing engaging and user-friendly content to while driving increased adoption.

You will own the strategy and planning of executions as well as serve as quality assurance across key marketing channel support initiatives and campaign launches. The activities will include in-house media Social Search Paid Medias and E-mails as well as co-ops with developers. As a key member of the marketing team the ability to interpret analytics and build analysis is vital. Success in this role requires strong campaign planning/management skills high attention to detail being results-oriented and most importantly being customer-centric in your approach.

You will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. You will partner closely with other marketing team members product managers solution architects business intelligence finance and business development teams to achieve business goals. Our team culture is goal-oriented collaborative and driven to achieve results while still having fun. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment with the ability to build channels strategies from the ground up utilizing past experience data analysis and developer/customer insights.

As the ideal candidate you have a strong passion for the entertainment industry and for creating highly-engaged communities for both B2B and B2C customers. You will have deep experience and passion in strategy planning and data analysis. You are deeply analytical in your approach and obsess over constantly improving customer experiences by leveraging quantitative and qualitative inputs. Most importantly you will have fun doing it and thus create a fun experience to our customers!


Key job responsibilities
Own overall content/ app launch calendar for internal and external marketing initiatives.
Plan / Execute creative marketing programs and campaigns across various channels including in-house paid social search and e-mails.
Own performance measurement of key metrics to provide internal stakeholders with recommendations to increase engagement and acquisition.
Provide performance recaps on a weekly monthly and quarterly basis with key insights and provide recommendations for key marketing channel performance enhancements.
Own end to end communication channel strategy
Partner with internal teams to implement engaging content and create reporting to measure developer engagement and proposals for improving the developer experience.
Drive customer satisfaction by working with the customer research team and execute studies to provide an actionable feedback for content and campaigns.
Research the competitive landscape and identify gaps and needs for optimizations across marketing channels
Own relationship with stakeholder teams to help identify marketing needs and lead end to end support for managed marketing channels.

- 5 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Business level proficiency in both Japanese and English

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.