Digital PR Specialist

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About Covers and Legend

Here at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

Were proudly part of Legend. At Legend were building next-level player experiences. With 20 years of proven success were the worlds leading Sports and Gaming marketing company.

Our people are our edge. 600 sharp ambitious Legends across 22 countries who move fast learn quickly and win together. Here growth isnt a perk its the standard. Youll stretch level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If youre ready to shape the future of player experience and enjoy the ride while you do it this is where youll thrive.

The Role

Legend is hiring a Digital PR Specialist reporting directly to our Senior Digital PR Manager.

Our Digital PR team secures high-authority backlinks through standout creative campaigns expert commentary and timely newsjacking.

Were building a dedicated sub-team focused on one of our flagship brands and were looking for a Digital PR Specialist to help lead the charge - with full support from our established Digital PR team. This is a rare opportunity to shape creative direction and drive growth within an ambitious new team backed by a thriving well-established business. Youll own your campaigns from concept to execution with the freedom to experiment take risks and deliver results through bold ideas and creative storytelling. Were looking for an innovative strategic thinker who excels at crafting compelling campaigns that earn top-tier coverage through unique angles. This is your chance to make a real impact push creative boundaries and help define the future of Digital PR in a fast-moving competitive industry.

In this role we value diverse perspectives and encourage you to apply even if you dont meet every qualification listed.

Your Impact

Lead End-to-End Digital PR Campaigns - Secure high-authority backlinks from top-tier media through innovative campaigns helping the brand grow organic visibility and outperform competitors in search.
Drive Media Relations & Outreach - Build meaningful media relationships with US and Canadian journalists ensuring repeat coverage and long-term link-building opportunities.
Play a key role in shaping the creative direction of a newly formed Digital PR sub-team influencing processes best practices and overall team tone and vision.
Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority relevance and trustworthiness.
Collaborate with SEO content and wider marketing stakeholders to align campaigns with keyword priorities audience needs and commercial objectives.
Build on early success to develop repeatable scalable Digital PR strategies that drive long-term impact and support team growth.

What Youll Bring

Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports iGaming or entertainment is a plus.
Creative Campaign Thinking: A desire for developing standout newsworthy campaign ideas that resonate with media and deliver results.
Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data trends and expert insight.
Media-Savvy Communication: Confident and persuasive in pitching stories providing expert commentary and building journalist relationships.
Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles no advanced technical skills needed.
Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving collaborative team environment.

The Interview Process

1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Take home task - you will be given 3 days to complete the task and present it back to the team Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Years allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey we provide an extensive array of benefits and perks as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer but thats just the start. We believe different perspectives help us grow and achieve more. Thats why were dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds abilities identities and experiences. If you require any reasonable adjustments throughout your application process please speak to your Talent Partner or contact the team onemailprotected and well do all we can to support you.

Required Experience:

About Covers and LegendHere at Covers were a top digital media company in the sports betting industry with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.Were proudly part of Legend. At Legend were building next-level player experiences. With 2...