Brand Manager Pediatric Nutrition HCP Marketing Columbus, Oh
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Job Location:
Columbus, NE - USA
Monthly Salary:
$ 99300 - 198700
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job Title
Brand Manager Pediatric Nutrition HCP Marketing
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of our Columbus Oh location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure and Glucerna to help them get the nutrients they need to live their healthiest lives.
This Brand Manager is responsible for driving demand for the Similac Specialty Portfolio (Alimentum and Neosure) as well as PediaSure and Pedialyte. Key responsibilities include developing and executing brand strategy leading creative development and managing KPI tracking measurement and optimization. The position will also oversee quarterly strategic and tactical business planning serve as the brand lead for sales team meetings and develop messaging resources and manage agency partners and market research initiatives. Additionally this role will lead supply and sample analysis to ensure optimal business performance.
What Youll Work On
Responsible for managing healthcare professional marketing strategy and activations plans for Similac Specialty PediaSure and Pedialyte brands in the U.S.
Manage strong crossbrand partnerships with field sales teams to ensure alignment and effective execution.
Lead sales teams meetings for the brands in charge by setting strategy and objectives for each meeting partnering closely with Sales Training partners to deliver effective content and engagement.
Lead new innovation launches for Similac specialty and lead launches to HCPs for Pediasure and Pedialyte. Including creating the strategic launch plan and tactical implementation.
Lead cross functional team in business analysis and supply management for the brand.
Analyze multiple external data points to identify risk/opportunities and create contingency plans as needed.
Identify future research needs to inform annual planning and longrange plan development.
Measure performance of activations plans and proactively recommend action to continuously improve ROI and optimize in market activation based on data.
Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales teams Sales Operations Sales Training Commercial Operations Commercial Analytics Medical Regulatory Affairs Finance Public Affairs Legal R&D Sr. Leaders Global Abbott Partners and external vendors or agencies.
Selected candidate will be accountable for developing and executing strategic and tactical objectives associated with driving Similac Specialty Pediasure and Pedialyte sales. Actions and decisions will affect attainment of financial goals and objectives.
Required Qualifications
3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry
Time and project management skills including the ability to work on multiple projects at the same time
Strong analytical skills and attention to detail
An ability to think strategically and develop annual activation plans
An understanding of trends and an ability to respond to changing customer needs
Creativity and an ability to produce innovative and original ideas
Written and verbal communication skills
Experience with and an understanding of market research and data
Sales experience a plus
Bachelors degree in Marketing Business or related field.
Preferred Qualifications
MBA strongly preferred.
Experience working with a field sales force is a plus
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on LinkedIn at and on Facebook at
The base pay for this position is
$99300.00 $198700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
