Programmatic Specialist

About WPP Media

WPP isthecreative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspiretransformationalCreativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilizethe Enterprise.

Role Summary and Impact

We are seeking a highly motivated and detail-oriented Programmatic Specialist to join our growing WPP Media team. As a Programmatic Specialist you will be responsible for the end-to-end management of programmatic campaigns from initial setup and strategy development to ongoing optimization and performance analysis. You will be a key contributor to the success of our clients campaigns leveraging your expertise in programmatic technologies and best practices to drive impactful results. This role requires a strong understanding of the programmatic landscape excellent analytical skills and the ability to collaborate effectively with internal and external stakeholders.

Key Responsibilities

Campaign Setup & Execution:

• Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms ensuring accurate targeting bidding strategies and creative implementation.
• Manage campaign trafficking and ensure proper implementation of tracking pixels and tags.

Performance Monitoring & Analysis:

• Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach frequency CTR conversion rate and ROI.
• Identify trends anomalies and opportunities for optimization based on data analysis.

Optimization & Recommendations:

• Act as a consultant providing data-driven recommendations for campaign optimization and improvement including adjustments to targeting bidding creative and landing pages.
• Proactively identify and implement strategies to maximize campaign performance and achieve client objectives.

Strategic Planning:

• Develop comprehensive programmatic campaign strategies based on overall advertiser goals and objectives considering target audience budget and desired outcomes.
• Collaborate with internal teams to align programmatic strategies with broader marketing initiatives.

Audience Targeting:

• Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance) leveraging data and insights to reach the most relevant users.
• Utilize various targeting methods including demographic behavioral contextual and retargeting strategies.

Campaign Management & Reporting:

• Perform regular reviews of campaign status across revenue KPIs and pacing identifying potential issues and implementing corrective actions.
• Generate and deliver insightful performance reports to clients and internal stakeholders highlighting key findings and recommendations.

Technology & Innovation:

• Stay up-to-date on the latest programmatic technologies features and trends acting as a main point of contact for tech-related topics and optimization best practices.
• Design and implement A/B tests to evaluate the impact of specific features products technologies formats and tactics.

Process & Compliance:

• Supervise the insertion order process and ensure adherence to terms and conditions.
• Handle cancellations and re-allocations in a timely manner.

Collaboration & Communication:

• Work with main internal and external stakeholders (tech providers agencies and clients sales product and data science teams) to develop best practices for effective activations.
• Reach out to the sales team for what appears to be at-risk campaigns.
• Build and develop strong relationships with key stakeholders (clients agencies).

Requirements

• 2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs).
• Familiarity with main DSPs / buying platforms (e.g. Google DV360 The Trade Desk Amazon DSP).
• Familiarity with analytics brand-safety tools tracking and attribution and reporting tools (e.g. Google Analytics Comscore IAS MOAT).
• Familiarity with ad servers rich media vendors web debugging and troubleshooting tools (e.g. Google Campaign Manager)
• Proficient in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills in English.
• Passion for digital advertising; organized and able to meet deadlines.
• Experience with automation solutions (e.g. scripting APIs) is a plus.

• Collaborative spirit: A strong team player who thrives in a dynamic collective environment.
• Commercially minded with a knack for recognizing new opportunities.

• Highly detail-oriented and analytical approaching problems and solutions in a logical data-driven manner.
• Proactive and adaptable mindset: Eager to learn embraces new technologies and challenges and contributes innovative solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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