Director, Integrated Marketing
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Job Location:
Charlotte, VT - USA
Monthly Salary:
$ 90000 - 120000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ABOUT ELEVATE:
Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting sales strategy data-driven insights and talent optimization Elevate gives its clients a competitive edge in the fight for peoples precious time and attention. Established in 2018 Elevate set out to help sports teams and leagues spark innovation and drive the years since the world of sports has transformed today standing at the convergence of media entertainment and consumer brands with Elevate supporting some of the worlds most ambitious businesses across these sectors. Elevates proprietary technology data sources and software products combined with our thoughtful insights and people-centric approach give clients a 360-degree view of their customers underpinning intelligent decision-making on marketing spend growth strategy and more.
Our team of 400 employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what weve been up to follow Elevate on X LinkedIn and Instagram.
DIRECTOR INTEGRATED MARKETING - OVERVIEW:
Elevate is seeking a Director Integrated Marketing to drive strategic storytelling and multi-channel program/campaign activation. Reporting to the VP of the department this is a high-impact thinker and doer role designed for a marketer who knows how to make brands come to life and connect authentically with this role you will support the account teams in shaping the overarching vision while taking the lead on building and executing the integrated marketing plans to amplify the brands partnership/campaign/activation. As a foundational hire for this function you will be the primary driver in translating brand goals into multi-channel realityspanning social digital content and media. We aim to bring out the best in brands by amplifying what makes them meaningful and impossible to ignore and we want this role to help us do just that.
This role sits on the Elevate Brand team. The Brand vertical for Elevate focuses on the development and activation of brand platforms within sports music entertainment and lifestyle opportunities. As part of this Elevate is committed to building greater diversity equality and inclusion within our organization and in the programs we create for our brand partners.
KEY RESPONSIBILITIES:
Work with account teams to develop and refine powerful brand narratives that amplify a brands reason to believe ensuring their story is told consistently across all touchpoints.
Build and execute end-to-end marketing plans that help brands maximize the value of their partnerships to better connect with audiences.
Work hand-in-hand with our Creative Director to ensure all content and campaigns are on-brand high-quality and strategically sound.
Map consumer journeys to identify high-impact opportunities for brand connection and engagement.
Support the execution of brand campaigns with a heavy focus on digital social content and media.
Collaborate with the account teams to not only ideate but actively produce bold shareable content (Instagram TikTok LinkedIn etc.) that drives engagement.
Partner with account teams to provide the connective tissue that turns a partnership into a living breathing marketing program.
ABOUT YOU:
You have a deep understanding of the full marketing mix and know how to pull the right levers to build brand equity and fan affinity.
You are passionate about the entire lifecycle of a projectfrom uncovering the initial insight to hitting publish on a social campaign.
You are a master of the written word with the instinct to write like people actually talk. You can simplify complex brand challenges into clear human stories.
You thrive in a support and lead environment working closely with senior leadership to elevate the agencys strategic output while staying close to the work.
You are curious about and comfortable using generative AI tools (e.g. Gemini ChatGPT Midjourney) to streamline ideation research and content development.
QUALIFICATIONS:
Experience: 7 years in integrated marketing brand storytelling or partnership strategy - sports marketing experience preferred
Proven Track Record: Experience building and executing integrated marketing plans that drive measurable consumer engagement.
Digital Fluency: Expert-level understanding of social platforms digital media and how audiences connect with sports and entertainment.
Consumer Insight: Strong ability to leverage data to drive activation strategies.
Education: Bachelors degree in Marketing Communications or a related field.
WORKING CONDITIONS
Location - Charlotte NC or NYC NY Preferred
Travel Requirements - Periodic travel required
Work Environment - Hybrid Office
Compensation - $90000-$120000
Compensation listed is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and the range may be modified in the future. This range is only applicable for jobs to be performed in Charlotte NC or New York NY. An employees pay position within the salary range will be based on several factors including but limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process you may contact us at emailprotected
DIRECTOR INTEGRATED MARKETING - OVERVIEW:
Elevate is seeking a Director Integrated Marketing to drive strategic storytelling and multi-channel program/campaign activation. Reporting to the VP of the department this is a high-impact thinker and doer role designed for a marketer who knows how to make brands come to life and connect authentically with this role you will support the account teams in shaping the overarching vision while taking the lead on building and executing the integrated marketing plans to amplify the brands partnership/campaign/activation. As a foundational hire for this function you will be the primary driver in translating brand goals into multi-channel realityspanning social digital content and media. We aim to bring out the best in brands by amplifying what makes them meaningful and impossible to ignore and we want this role to help us do just that.
This role sits on the Elevate Brand team. The Brand vertical for Elevate focuses on the development and activation of brand platforms within sports music entertainment and lifestyle opportunities. As part of this Elevate is committed to building greater diversity equality and inclusion within our organization and in the programs we create for our brand partners.
KEY RESPONSIBILITIES:
Work with account teams to develop and refine powerful brand narratives that amplify a brands reason to believe ensuring their story is told consistently across all touchpoints.
Build and execute end-to-end marketing plans that help brands maximize the value of their partnerships to better connect with audiences.
Work hand-in-hand with our Creative Director to ensure all content and campaigns are on-brand high-quality and strategically sound.
Map consumer journeys to identify high-impact opportunities for brand connection and engagement.
Support the execution of brand campaigns with a heavy focus on digital social content and media.
Collaborate with the account teams to not only ideate but actively produce bold shareable content (Instagram TikTok LinkedIn etc.) that drives engagement.
Partner with account teams to provide the connective tissue that turns a partnership into a living breathing marketing program.
ABOUT YOU:
You have a deep understanding of the full marketing mix and know how to pull the right levers to build brand equity and fan affinity.
You are passionate about the entire lifecycle of a projectfrom uncovering the initial insight to hitting publish on a social campaign.
You are a master of the written word with the instinct to write like people actually talk. You can simplify complex brand challenges into clear human stories.
You thrive in a support and lead environment working closely with senior leadership to elevate the agencys strategic output while staying close to the work.
You are curious about and comfortable using generative AI tools (e.g. Gemini ChatGPT Midjourney) to streamline ideation research and content development.
QUALIFICATIONS:
Experience: 7 years in integrated marketing brand storytelling or partnership strategy - sports marketing experience preferred
Proven Track Record: Experience building and executing integrated marketing plans that drive measurable consumer engagement.
Digital Fluency: Expert-level understanding of social platforms digital media and how audiences connect with sports and entertainment.
Consumer Insight: Strong ability to leverage data to drive activation strategies.
Education: Bachelors degree in Marketing Communications or a related field.
WORKING CONDITIONS
Location - Charlotte NC or NYC NY Preferred
Travel Requirements - Periodic travel required
Work Environment - Hybrid Office
Compensation - $90000-$120000
Compensation listed is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and the range may be modified in the future. This range is only applicable for jobs to be performed in Charlotte NC or New York NY. An employees pay position within the salary range will be based on several factors including but limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process you may contact us at emailprotected
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications merit and business need without regard to race color religion gender sexual orientation national origin disability status protected veteran status genetic information or any other characteristic protected by applicable law.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Optimisez vos performances avec Elevate, nous vous accompagnons dans vos projets data marketing avec nos experts data & tech : analytics, CRM, DMP...
