Director of Private Wealth Content and Communications

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Director of Private Wealth Content and Communications is responsible for defining and delivering best-in-class content and communications supporting strategic business and marketing objectives. Reporting into the Executive Director Thought Leadership Content and Communications the candidate will work closely with Wealth Management partners and marketing colleagues to create insight-driven content programming. The candidate will collaborate with channel leads to ensure effective content distribution and amplification. Furthermore they will support executive-level communications and strategic initiatives ensuring effective messaging that drives engagement.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

The expected annualized base salary range for this role is $111060 to $152710.

The base salary is determined by a variety of factors including the candidates skills experience and job-related knowledge as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development enabling progression within the salary range as team members advance in their roles.

In addition to base pay compensation for this roleincludes participation in an annual discretionary incentive orbonus program.

We are committed to providing fair equitable and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.

How youll succeed

• Content and communications strategy development: Develop and evolve the Private Wealth content and communications strategy aligned to wealth business objectives and client needs. Define content pillars messaging frameworks and client journeys to support growth and engagement.
• Content and communications programming and execution: Lead the planning and execution of integrated content and communications programs across owned and advisor-led channels ensuring timely high-quality and compliant delivery. Translate complex financial topics into clear client-centric communications.
• Performance measurement and optimization: Establish success metrics and KPIS to measure content and communications effectiveness using insights and performance data to continuously optimize messaging formats cadence and channel mix.
• Content Governance: Own and maintain content calendars and oversee the content library to ensure materials are current compliant discoverable and effectively reused. Implement processes to manage content lifecycle refreshes and retirement.
• Leadership and Stakeholder Management: Lead coach and develop a high-performing team while partnering closely with Private Wealth marketing digital brand legal and compliance stakeholders. Act as a trusted advisor balancing strategic vision with strong operational execution in a matrixed environment.

Who You Are

• You have a degreewith a specialization in Marketing Journalism or Communications.
• You candemonstrate7-10 years experiencein marketing communications or content strategy ideally within Wealth Management financial services or another regulated industry. Experience in leading end-to-end content programs from strategy and editorial planning through execution and experience in supporting executive level communications. Knowledge of platforms and tools such as Salesforce Marketing Cloud Adobe and Microsoft Office.
• Yourepassionate about people.You find meaning in relationships and surround yourself with a diverse network of partners and have a proventrack recordof building strong partnerships across sales and product teams collaborating across multiple levels of a globally diverse organization.
• You know that details matter.You notice things that othersdont. Your critical thinking skills help to inform your decision are an experiencedleader with experience leading strategic and tactical marketing initiatives. Resourceful and independent planner who is solutions-oriented and thrives on thinking critically.
• Values matter to you. You bring your real self toworkand you live our values - trust teamwork and accountability.

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What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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