Digital Strategy Manager

Bogotá - Colombia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Digital Strategy Manager is a pivotal role responsible for developing implementing and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels. This role focuses on optimizing campaign performance through meticulous media planning data-driven strategy development and the execution of a test-and-learn agenda. The managers impact is measured by achieving key performance indicators related to campaign quality (CTR VWA VTR) and efficiency (CPC CPA ROI) ensuring brand visibility delivering significant cost savings against targets preventing overspend and driving high client satisfaction directly contributing to the brands market success and financial objectives.

Skills and Experience:

Campaign Strategy:Design and manage advertising campaigns for both traditional and digital channels.
Media Expertise:Plan select and buy media efficiently always looking for new ways to improve.
Data Analysis:Use data to build strategies analyze campaign results and make improvements.
Performance Focus:Track key metrics (like CTR ROI CPC) to ensure campaigns hit their goals and are efficient.
Budget Management:Manage campaign spending aim for cost savings and prevent overspending.
Client & Team Collaboration:Work well with clients and internal teams (like data specialists) to get things done.
Reporting:Create clear reports on campaign performance and optimization efforts.

Communication & Collaboration:

Excellent written and verbal communication skills with the ability to present complex information clearly and concisely to diverse audiences.
Strong interpersonal skills for building and maintaining effective relationships with internal teams media partners and external vendors.
Proven ability to collaborate effectively within a team environment providing support and actively participating in discussions.
Proactive communication style to report anomalies alerts and progress keeping stakeholders informed at all times.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodation or flexibility please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( for more information on how we process the information you provide. While we appreciate all applications received only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

Manager

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform ...