Director, Experiential Marketing (Owned Events)

Salt Lake, UT - USA

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth Filevine brings together data documents workflows and teams into one unified platformwhere modern legal work happens with clarity and consistency.

Powered by LOIS the Legal Operating Intelligence System Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads understands and reasons across your data to surface insight automate complexity and give professionals the clarity and confidence to see more know more and do more. Fueled by a team of exceptional collaborators and innovators Filevines rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary

The Director Experiential Marketing (Owned Events) will own the strategy planning and execution of the companys portfolio of owned events including our flagship user conference (LEX Summit) and a suite of premier bespoke Field Marketing events designed to accelerate high-profile prospects through the sales funnel. This role reports to the VP of Experiential and Product Marketing and leads a team of dedicated Event Managers responsible for delivering high-impact high-touch event experiences.

This leader works closely with the VP of Experiential and Product Marketing the CMO and other senior executives to ensure the companys most visible strategic events are executed flawlessly and drive measurable business impact across pipeline revenue influence customer engagement and brand.

What Youll Do

Event Strategy & Portfolio Ownership
Oversee the vision strategy and roadmap for all owned events including LEX Summit (flagship user conference) and Field Marketings premier bespoke events.
Align owned events strategy to company growth goals including pipeline acceleration revenue influence customer retention and brand leadership.
Partner closely with the VP of Experiential and Product Marketing to ensure events support broader experiential and product marketing priorities.
Establish clear success metrics KPIs and reporting frameworks for all owned events.
End-to-End Event Execution
Ensure all owned events are delivered on-time on-budget and with exceptional attention to detail and curation.
Own detailed project plans timelines run-of-show documents and execution checklists for all events.
Maintain a very high bar for operational excellence anticipating risks and proactively solving issues before they arise.
Maintain consistently high production content and experience standards across all owned events.
Budget & ROI Management
Own and manage the owned-events budget ensuring fiscal discipline and accurate forecasting.
Track and optimize spend to ensure all events are delivered on budget.
Responsible for understanding and reporting on event performance and ROI.
Own marketing metrics tied to events including pipeline influenced revenue impact engagement and conversion.
Cross-Functional Leadership
Serve as a strategic partner to the VP of Experiential and Product Marketing on all high-profile owned events.
Collaborate with Sales Demand Gen Creative and Product Marketing to ensure owned events are tightly aligned to account strategy and sales acceleration goals.
Oversee the development of compelling agendas and content particularly for LEX Summit.
Manage executive engagement and participation ensuring leaders are prepared and supported for high-visibility moments.
Team Leadership & Operations
Lead coach and inspire a team of approximately 68 Event Managers and supporting roles.
Be a strong people leader who balances hands-on event expertise with strategic leadership.
Foster a high-performance collaborative team culture focused on excellence and accountability.
Ensure clear ownership prioritization and resourcing across all events.
Act as both a leader and practitioner providing guidance on complex or high-risk events.
Innovation & Experience Design
Continuously evolve event formats and experiences to increase engagement and differentiation.
Leverage attendee insights feedback and industry trends to improve future events.
Explore new technologies and approaches to enhance in-person virtual and hybrid experiences.

Qualifications

Required
5 years of experience planning and executing both large-scale conferences and smaller high-touch events.
Deep marketing background with a strong understanding of events as a core marketing motion.
Proven experience owning marketing metrics tied to events including pipeline and revenue influence.
Demonstrated success managing multiple events simultaneously while staying on-time and on-budget.
Strong people leadership experience with the ability to lead develop and motivate teams.
Exceptional attention to detail and high standards for quality and execution.
Preferred
Experience in B2B SaaS or technology environments.
Experience managing both in-person and virtual/hybrid events.
People management experience with demonstrated ability to build and scale teams.
Key Competencies
Highly organized agile and able to effectively multi-task across multiple high-priority initiatives
Comfortable operating in fast-paced dynamic environments with the ability to adjust flex and reprioritize as needed
Strong customer and user-centric mindset with the ability to design experiences that resonate with target audiences
Proven ability to translate audience insights into curated event experiences that drive pipeline and revenue growth
Strategic thinker with strong execution skills and attention to detail
Results- and metrics-driven marketerConfident leader and collaborator with executive presence
Reporting & Location
Reports to: VP of Experiential and Product Marketing
Location: In Office in Salt Lake City UT
Travel: Up to 30% including on-site event support
What Success Looks Like in the First 1218 Months
Successfully deliver LEX Summit with strong executive satisfaction ticket sales goal attainment attendee engagement and excellent survey scores and measurable pipeline and revenue impact.
Bring new ideas to the Field Marketing space and ensure a repeatable high-performing motion that accelerates high-profile prospects through the sales funnel.
Establish clear event strategy operating rhythms and success metrics in close partnership with the VP of Experiential and Product Marketing.
Build lead and retain a high-performing team of 68 event professionals with clear roles development plans and strong engagement.
Consistently deliver events on-time on-budget and with exceptional attention to detail and curation.
Demonstrate clear ROI and marketing impact from owned events including pipeline influence revenue contribution and customer engagement.
Why Join Us
Events at Filevine are a core marketing motion consistently driving at least 25% of total pipeline.
This role owns some of the most visible and strategically important initiatives across the company with strong executive sponsorship and engagement.
Direct impact on achieving company business goals including pipeline growth revenue acceleration and customer engagement.
Opportunity to shape and continue to scale a world-class owned events and field marketing program.
High visibility role with meaningful influence across Marketing Sales and Product.
Collaborative fast-growing and ambitious marketing organization.

Filevine is an Equal Opportunity Employer. Qualifications for employment promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race creed religion color age national origin sex disability veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability or if you have concerns related to Filevines equal employment opportunities you may contact us atemailprotected

Cool Company Benefits:

- A dynamic rapidly growing company focused on helping organizations thrive

- Medical Dental & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

Privacy Policy Notice

Filevine will handle your personal information according to whats outlined in our.

Communication about this opportunity or any open role at Filevine will only come from representatives with email addresses using . Other addresses reaching out are not affiliated with Filevine and should not be responded to.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

Role Summary

What Youll Do

Event Strategy & Portfolio Ownership
Oversee the vision strategy and roadmap for all owned events including LEX Summit (flagship user conference) and Field Marketings premier bespoke events.
Align owned events strategy to company growth goals including pipeline acceleration revenue influence customer retention and brand leadership.
Partner closely with the VP of Experiential and Product Marketing to ensure events support broader experiential and product marketing priorities.
Establish clear success metrics KPIs and reporting frameworks for all owned events.
End-to-End Event Execution
Ensure all owned events are delivered on-time on-budget and with exceptional attention to detail and curation.
Own detailed project plans timelines run-of-show documents and execution checklists for all events.
Maintain a very high bar for operational excellence anticipating risks and proactively solving issues before they arise.
Maintain consistently high production content and experience standards across all owned events.
Budget & ROI Management
Own and manage the owned-events budget ensuring fiscal discipline and accurate forecasting.
Track and optimize spend to ensure all events are delivered on budget.
Responsible for understanding and reporting on event performance and ROI.
Own marketing metrics tied to events including pipeline influenced revenue impact engagement and conversion.
Cross-Functional Leadership
Serve as a strategic partner to the VP of Experiential and Product Marketing on all high-profile owned events.
Collaborate with Sales Demand Gen Creative and Product Marketing to ensure owned events are tightly aligned to account strategy and sales acceleration goals.
Oversee the development of compelling agendas and content particularly for LEX Summit.
Manage executive engagement and participation ensuring leaders are prepared and supported for high-visibility moments.
Team Leadership & Operations
Lead coach and inspire a team of approximately 68 Event Managers and supporting roles.
Be a strong people leader who balances hands-on event expertise with strategic leadership.
Foster a high-performance collaborative team culture focused on excellence and accountability.
Ensure clear ownership prioritization and resourcing across all events.
Act as both a leader and practitioner providing guidance on complex or high-risk events.
Innovation & Experience Design
Continuously evolve event formats and experiences to increase engagement and differentiation.
Leverage attendee insights feedback and industry trends to improve future events.
Explore new technologies and approaches to enhance in-person virtual and hybrid experiences.

Qualifications

Required
5 years of experience planning and executing both large-scale conferences and smaller high-touch events.
Deep marketing background with a strong understanding of events as a core marketing motion.
Proven experience owning marketing metrics tied to events including pipeline and revenue influence.
Demonstrated success managing multiple events simultaneously while staying on-time and on-budget.
Strong people leadership experience with the ability to lead develop and motivate teams.
Exceptional attention to detail and high standards for quality and execution.
Preferred
Experience in B2B SaaS or technology environments.
Experience managing both in-person and virtual/hybrid events.
People management experience with demonstrated ability to build and scale teams.
Key Competencies
Highly organized agile and able to effectively multi-task across multiple high-priority initiatives
Comfortable operating in fast-paced dynamic environments with the ability to adjust flex and reprioritize as needed
Strong customer and user-centric mindset with the ability to design experiences that resonate with target audiences
Proven ability to translate audience insights into curated event experiences that drive pipeline and revenue growth
Strategic thinker with strong execution skills and attention to detail
Results- and metrics-driven marketerConfident leader and collaborator with executive presence
Reporting & Location
Reports to: VP of Experiential and Product Marketing
Location: In Office in Salt Lake City UT
Travel: Up to 30% including on-site event support
What Success Looks Like in the First 1218 Months
Successfully deliver LEX Summit with strong executive satisfaction ticket sales goal attainment attendee engagement and excellent survey scores and measurable pipeline and revenue impact.
Bring new ideas to the Field Marketing space and ensure a repeatable high-performing motion that accelerates high-profile prospects through the sales funnel.
Establish clear event strategy operating rhythms and success metrics in close partnership with the VP of Experiential and Product Marketing.
Build lead and retain a high-performing team of 68 event professionals with clear roles development plans and strong engagement.
Consistently deliver events on-time on-budget and with exceptional attention to detail and curation.
Demonstrate clear ROI and marketing impact from owned events including pipeline influence revenue contribution and customer engagement.
Why Join Us
Events at Filevine are a core marketing motion consistently driving at least 25% of total pipeline.
This role owns some of the most visible and strategically important initiatives across the company with strong executive sponsorship and engagement.
Direct impact on achieving company business goals including pipeline growth revenue acceleration and customer engagement.
Opportunity to shape and continue to scale a world-class owned events and field marketing program.
High visibility role with meaningful influence across Marketing Sales and Product.
Collaborative fast-growing and ambitious marketing organization.

Cool Company Benefits:

- A dynamic rapidly growing company focused on helping organizations thrive

- Medical Dental & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

Privacy Policy Notice

Filevine will handle your personal information according to whats outlined in our.

Required Experience:

Director

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Apply Now

About Company

Filevine

Empower your law firm and improve efficiency with Filevine's AI-powered legal case management software. From intake, legal drafting, calendaring, & more.

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