Programmatic Account Manager

About WPP Media

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About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

The Programmatic Account Manager willbe responsible formanaging and optimising campaigns. While also developing programmatic plans which exceed our clients expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with theProgrammaticAccountDirector &Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

CampaignManagement

• Oversight of the implementation management and daily optimisation of campaign activity. To ensure that you excel in reaching your clientobjectivesand KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing including planning executing & evaluating tests with methodical accuracy.

Client andPartner Management

• Create/design programmatic strategy for client portfolio ensuring strategy is clear and mostappropriate tothe clientsobjectivesand KPIs
• Direct client servicing exposure with regular contact via weekly calls campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the mostappropriate suppliersfor campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members ensuring workloads are sufficientlymonitored&prioritisedand thatdeadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

• Theappropriate useof tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.
• Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and programmatic fees via buying templates and processes.
• Support on the day-to-day QA process minimizing errors and ensuring consistent andaccurateadherence to process with both teams locally and in the Global Hub

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about programmatic activation and driving continued excellence.
• Confidence inDSPs DV360 TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets toidentifytrends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space audience media creative
• Excellent communication skills both verbal and written will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds cultures countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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