Job Description:
You will leads regional brand strategy shaping longterm growth plans managing annual performance and directing investment. It oversees the brand portfolio and innovation pipeline from identifying new opportunities to executing launches. A big part of the job is driving integrated communications and ensuring activation plans land with excellence across markets. This includes global stewardshipowning positioning creative development and longterm equity. The role manages a team of Regional Acceleration Managers and is responsible for building capability and high performance.
Key Responsibilities:
Regional brand strategy leadership: Own the development of endtoend 3year brand growth strategies inyear performance management and resource allocation.
Portfolio & innovation strategy: Lead the regional portfolio agenda identifying growth spaces and driving innovation from concept to execution.
Integrated communications planning: Shape and steer annual integrated communication plans that elevate brand meaning and demand power.
Executional excellence: Lead deployment of annual activation plans and deliver against regional KPIs with discipline and agility.
Global brand stewardship: For selected brands own global brand positioning creative development and longterm brand equity management.
Team leadership: Lead and coach Regional Acceleration Managers fostering high performance and capability growth.
What Were Looking For:
Proven brand leadership: A strong track record in building and executing brand strategies that deliver measurable growth.
Complexity navigation: Ability to manage multiple priorities and solve challenges across markets categories and stakeholders.
Collaborative influence: Skilled at building trusted partnerships and aligning diverse teams behind a shared vision.
Global/regional experience: Comfortable operating within matrixed structures and influencing without authority.
People leadership: Inspires teams drives purpose and builds an inclusive highperforming culture.
Creative excellence: Experience partnering with agencies to deliver breakthrough insightled content.
Results orientation: Strong business acumen with a focus on commercial impact and longterm value creation.
Required Experience:
Director
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