Marketing Manager

If you are a strategic commercially minded marketing professional ready to bring the world-renowned Sofitel brand to life say oui!

Reporting to the Director of Sales & Marketing you will be responsible for leading and executing the hotels integrated marketing strategy to drive brand awareness revenue growth market share and guest engagement across all segments Rooms Meetings & Events and Food & Beverage.

This role blends creativity with commercial acumen. You will use data insights market trends and performance metrics to optimise campaigns strengthen positioning and maximise return on investment. As a key member of the commercial leadership team you will collaborate closely with Sales Revenue Operations and Accor regional teams to deliver measurable results.

What you will be doing:

• Formulate comprehensive marketing strategies aligned with the hotels objectives target audience and brand identity
• Lead a small marketing team and collaborate with cross-functional departments such as sales revenue management and operations
• Ensure consistent brand messaging and visual identity across all marketing channels
• Oversee digital marketing initiatives including website optimisation search engine optimisation (SEO) pay-per-click (PPC) advertising email marketing campaigns and social media management
• Plan and execute advertising campaigns to increase brand awareness and generate leads room nights and revenue
• Create compelling and engaging content for various marketing channels such as websites blogs social media platforms and email newsletters.
• Managing agency media and supplier partnerships.

Qualifications :

To be successful in this role you will bring:

• Minimum 35 years experience in a marketing role ideally within hospitality luxury tourism or lifestyle sectors
• Demonstrated experience managing integrated marketing campaigns with measurable commercial outcomes
• Strong understanding of digital marketing performance analytics and CRM platforms
• Experience managing budgets and reporting on ROI
• Proven ability to collaborate cross-functionally and influence senior stakeholders
• Excellent copywriting communication and brand storytelling skills
• A strategic mindset balanced with creativity and attention to detail
• A genuine passion for luxury hospitality and guest experience

You are commercially astute results-driven and confident in bringing your unique je ne sais quoi to the Sofitel brand.

Additional Information :

Bring passion and dedication to excellence and we will recognise your contribution with a variety of benefits rewards and development opportunities within the global Accor network. We are committed to your professional growth offering leadership development pathways global mobility opportunities and industry-leading training programs.

Thrive in our Sofitel Brisbane Central community with:

• Heartist benefits including global accommodation and dining discounts for you your family and friends
• Complimentary hotel stay package to celebrate your work anniversary
• Secure parking in the centre of Brisbane for only $10 per day
• Direct access to Central train station
• Complimentary meals in the ambassador dining room
• Laundered uniforms and dry cleaning of duty attire
• Access to wellbeing programs and learning platforms

Let your passion shine. Visit and say bonjour to your next career opportunity.

Remote Work :

No

Employment Type :

Full-time