DEVELOPS NATIONAL INITIATIVES
Creates national trade retail programs to support the independent (VIP) channel.
Develops distribution execution strategies for RBNAs retail initiatives including new product launches seasonal packs special consumer can activations and the implementation of brand standards.
Collaborates with all RBNA departments (Marketing Insights Operations Finance) to ensure that Key Account teams can sell programs to retail partners and that Distribution Teams can execute them in-store.
Leads the strategy for communicating and implementing assigned field sales initiatives on a national level.
Manages the ongoing development of content tools and resources for Off-Premise Distributor Partners (DPs).
MANAGES NATIONAL COMMUNICATION & TOOLS
Builds and scales communication tools including the Quarterly Execution Guide Monthly Key Account Plan Activation Call and Wingtips.
Creates timely and consistent content for Distributor Partner (DP) communication channels and platforms.
Develops all materials used to communicate annual quarterly and monthly priorities and programs to DP personnel in order to drive in-store execution and outperform the competition.
Manages the development of Customer Profitability Management (CPM).
Implements global initiatives including the translation facilitation and leadership of decision-support tools such as Perfect Store and DRIVE.
Facilitates internal training such as Distributor Partner Manager (DPM) Champion as well as external DP training such as Power Selling Power Selling Advanced and Skill Pills.
VIP PROGRAM DESIGN
Responsible for designing the Independent Trade Program (VIP).
Develops and implements the program determines appropriate distributor discounts and ensures alignment with the RBNA Leadership Team and Finance.
Manages all content creation and communication for program selling toolsincluding launch presentations sell sheets and training materialsto ensure resources are clear accessible and useful for field teams.
KEY ACCOUNT PROGRAMMING SUPPORT
Provides direction and support to the large- and small-format key account teams in translating national programs into actionable plans for distributor partners (DPs).
Works with the key account teams to set targets and goals and develops distributor-facing materials to support program implementation.
NEW PRODUCT LAUNCH STRATEGY
Collaborates with the Brand Marketing team to execute all new product launches.
Manages logistics allocation point-of-sale (POS) planning planogram development and sales tools to ensure effective launches throughout the distribution network.
Develops tools and distributes them via Wingtips for DPMs to implement with their distributor partners.
Provides distributor partners with product details including the retailer value proposition merchandising standards and point-of-sale guidelines.
Qualifications :
5 years of outstanding sales and distribution experience and a proven track record in the consumer goods industry (beverages preferred).
Experience working with both distributors and suppliers is required.
Experience consulting with third-party distributor partners.
Proven ability to act as a change agent and to collaborate effectively.
A tactical thinker with strong business acumen.
Strong communication skills including presentation and training abilities.
Strong analytical skills with experience using both internal and external data sources.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115000 - $172000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
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