Director, Marketing Growth Strategy and Journey Design

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

As the Director of Marketing Growth Strategy and Journey Design you are the strategic architect for the mid-funnel engagement system bridging marketing strategy with brand media execution. Youll own the learning agenda story strategy journey architecture and experimentation roadmap that re-engages stalled Refinance and Purchase leads. Youll work cross-functionally to design multi-touch behavior-driven journeys provide brand-aligned content direction and identify high-impact opportunities to improve milestone progression and reduce Customer Acquisition Cost (CAC) through strategic marketing initiatives.

About The Role

Own mid-funnel learning agenda across Refi and Purchase segments (MA WOIT GH Catch-All)
Define hypotheses Key Performance Indicators (KPIs) and success criteria for all journey experiments
Partner with the Consumer Insights team to identify segment-specific motivations friction points and story strategies
Design behavior-based journey flows that drive engagement and progression
Map behavioral triggers and decision trees across email SMS app landing pages social YouTube and Redfin-informed audiences
Ensure journeys build affinity clarity and conversion readiness
Define the affinity-building story architectures value propositions and content formats needed for each journey

About You
Minimum Qualifications

5 years of experience in growth consumer journey strategy lifecycle strategy performance storytelling and/or experimentation in the marketing sector
Experience designing multiple-channel customer journeys
Strong understanding of behavioral triggers and customer psychology
Ability to synthesize data into narrative hypotheses and actionable recommendations
Excellent cross-functional leadership and influence skills
Strong ability to grow and mentor people and teams

Preferred Qualifications

Experience in the FinTech space particularly with mortgage or lending products
Strong understanding of segment psychology and motivational frameworks
Experience optimizing mid-funnel journeys and engagement strategies

What youll get

Our team members fuel our strategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple fast and trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Today were a publicly traded company involved in many different industries including mortgages fintech real estate and more. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .

Required Experience:

Director

Own mid-funnel learning agenda across Refi and Purchase segments (MA WOIT GH Catch-All)
Define hypotheses Key Performance Indicators (KPIs) and success criteria for all journey experiments
Partner with the Consumer Insights team to identify segment-specific motivations friction points and story strategies
Design behavior-based journey flows that drive engagement and progression
Map behavioral triggers and decision trees across email SMS app landing pages social YouTube and Redfin-informed audiences
Ensure journeys build affinity clarity and conversion readiness
Define the affinity-building story architectures value propositions and content formats needed for each journey

About You
Minimum Qualifications

5 years of experience in growth consumer journey strategy lifecycle strategy performance storytelling and/or experimentation in the marketing sector
Experience designing multiple-channel customer journeys
Strong understanding of behavioral triggers and customer psychology
Ability to synthesize data into narrative hypotheses and actionable recommendations
Excellent cross-functional leadership and influence skills
Strong ability to grow and mentor people and teams

Preferred Qualifications