Social & Influencer Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.
WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.
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Social & Influencer Manager
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required.
Wavemaker is our name our mission and our method. We believe there is always a better way to grow. Our attitude Positive Provocation is defined by the idea that what got you here wont get you there. Today that seems more appropriate than ever. We dont provoke for the sake of it we provoke to create innovative and better outcomes for our clients.
Why This Role is Exciting
Work with the Biggest Names in Beauty: From LOréal Paris to Maybelline and Kiehls youll lead influencer marketing for some of the worlds most iconic beauty brands and categories.
Drive Industry Innovation: Push the boundaries of social media beauty tech and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
What Youll Do
As the Social & Influencer Manager for LOréal Groupe you will play a pivotal role in activating innovative high-impact campaigns across LOréals 32 beauty collaborate closely with internal teams to elevate brand presence through social media channels and influencer partnerships ensuring each campaign achieves its goals and resonates with target a Manager you will be responsible for managing client and partner relationships while ensuring outstanding campaign execution.
Key Responsibilities
Campaign Strategy & Activation:
Develop and implement social media and influencer marketing strategies aligned with brand objectives to drive engagement awareness and conversions.
Influencer Management:
Identify recruit and manage relationships with key influencers and content creators to ensure authentic brand collaborations. Support negotiation of influencer contracts and lead content briefs workflows and campaign deliverables.
Content Development:
Collaborate with the team to ideate and produce compelling content across platforms including Instagram TikTok YouTube and others ensuring alignment with brand identity and messaging.
Social Media Management:
Oversee day-to-day management of social media accounts (where relevant) ensuring content is delivered in line with campaign calendars maintains a high standard of quality and drives engagement.
Performance Analysis & Reporting:
Monitor and report on campaign performance using analytics tools. Provide insights and optimisation recommendations focusing on KPIs such as engagement reach and ROI. Lead PCRs.
Cross-Functional Collaboration:
Partner with internal teams (e.g. division leads creative strategy seeding analytics) to ensure seamless campaign execution and consistency across all touchpoints.
Trend Monitoring:
Stay ahead of social media trends platform updates and emerging influencers to continually innovate LOréals approach to social media marketing.
Budget Management:
Manage budgets for social media and influencer activations ensuring efficient allocation of resources to maximise ROI.
What Success Looks Like
In 3 Months You Will Have:
- Immersed yourself within the team and understood the status of all active and upcoming campaigns.
- Established collaborative relationships with key stakeholders (WPP Beauty Tech Labs Brand & Division teams social platforms talent agencies and influencers).
- Developed a strong understanding of the WPP Beauty Tech Labs vision as part of Wavemaker including core Social & Influencer processes and ways of working.
- Become proficient with required tools and systems on the LOréal account including Traackr and Influencer AI.
- Gained a deep understanding of your divisions brands and cross-division activity.
- Become familiar with LOréal golden rules contracting regulations and compliance.
- Engaged in strategic planning across relevant clients.
- Developed an understanding of influencer planning processes and key partnership KPIs.
In 6 Months You Will Have:
- Demonstrated the ability to deliver all aspects of the role efficiently effectively and proactively.
- Strengthened stakeholder relationships to consistently deliver strong teamwork.
- Delivered against all KPIs and identified opportunities to improve key metrics (e.g. SOE SOI SOV SOM Cost Per metrics).
- Added strategic value to client deliverables through proactive insights and ideas.
In 12 Months You Will Have:
- Established yourself as a Social & Influencer expert within your clients category and business.
- Become a key team member for both clients and internal stakeholders.
- Proactively contributed to client relationships while ensuring best-in-class service delivery.
- Built a strong internal and external reputation as an integral member of the team.
Apply Now
Join WPPs Beauty Tech Labs and help shape the future of beauty marketing for LOréal Groupe.
This is your chance to make a lasting impact in the world of beauty influencer marketing and social mediaone campaign at a time.
#LI-PROMOTED
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Required Experience:
Manager
Key Skills
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
