Platform Executive Paid Media & Performance
Supports the execution and optimization of paid media campaigns acrossMeta Google and TikTokfor large always-on performance-driven accounts such as Samsung. This role requires strong execution discipline comfort withhigh-budget environments and the ability to operate accurately at speed across multiple campaigns products and objectives.
Key Responsibilities
- Execute and optimize campaigns across:
- Meta(Facebook & Instagram)
- Google Ads(Search required; Display & YouTube exposure)
- TikTok Ads
- Supporthigh-volume campaign buildsacross multiple product lines and objectives (e.g. launches always-on promotions)
- Manage daily operations including:
- Budget pacing across multiple campaigns and line items
- Bid adjustments and basic optimization under guidance
- QA checks to ensure accuracy before launches and changes
- Monitor performance against key metrics (CTR CPC CPA ROAS) and flag anomalies early
- Support keyword management forSearch campaigns(keywords negatives basic bid logic)
- Assist in executingplatform best practicesfor large brands (naming conventions structure governance)
- Work closely with strategy performance and analytics teams to ensure smooth delivery
- Exposure toalways-on campaignswith frequent changes and optimizations
- Ability to followstrict governance tracking and QA standards
- Support campaigns tied toe-commerce app and retail moments
Key Capabilities & Skills
- Working knowledge of:
- Meta Ads Manager
- Google Ads(Search fundamentals required)
- TikTok Ads Manager
- Basic understanding of:
- Full-funnel performance metrics
- Social and Search optimization principles
- Strong attention to detail inhigh-budget high-risk environments
- Comfortable working with numbers dashboards and spreadsheets
- Able to work calmly under pressure and tight timelines
Basic Requirements
- 13 years of experience inpaid media performance marketing or platform operations
- Hands-on experience supporting campaigns on:
- Meta
- Google Ads (Search)
- TikTok
- Experience supportinglarge or complex advertiser accountsis a plus
- Proficient in Excel / Google Sheets
About WPP Media
WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.
At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
- Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
- Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
- Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.
Please read our Privacy Noticefor more information on how we process the information you provide.
Platform Executive Paid Media & Performance Supports the execution and optimization of paid media campaigns acrossMeta Google and TikTokfor large always-on performance-driven accounts such as Samsung. This role requires strong execution discipline comfort withhigh-budget environments and the abilit...
Platform Executive Paid Media & Performance
Supports the execution and optimization of paid media campaigns acrossMeta Google and TikTokfor large always-on performance-driven accounts such as Samsung. This role requires strong execution discipline comfort withhigh-budget environments and the ability to operate accurately at speed across multiple campaigns products and objectives.
Key Responsibilities
- Execute and optimize campaigns across:
- Meta(Facebook & Instagram)
- Google Ads(Search required; Display & YouTube exposure)
- TikTok Ads
- Supporthigh-volume campaign buildsacross multiple product lines and objectives (e.g. launches always-on promotions)
- Manage daily operations including:
- Budget pacing across multiple campaigns and line items
- Bid adjustments and basic optimization under guidance
- QA checks to ensure accuracy before launches and changes
- Monitor performance against key metrics (CTR CPC CPA ROAS) and flag anomalies early
- Support keyword management forSearch campaigns(keywords negatives basic bid logic)
- Assist in executingplatform best practicesfor large brands (naming conventions structure governance)
- Work closely with strategy performance and analytics teams to ensure smooth delivery
- Exposure toalways-on campaignswith frequent changes and optimizations
- Ability to followstrict governance tracking and QA standards
- Support campaigns tied toe-commerce app and retail moments
Key Capabilities & Skills
- Working knowledge of:
- Meta Ads Manager
- Google Ads(Search fundamentals required)
- TikTok Ads Manager
- Basic understanding of:
- Full-funnel performance metrics
- Social and Search optimization principles
- Strong attention to detail inhigh-budget high-risk environments
- Comfortable working with numbers dashboards and spreadsheets
- Able to work calmly under pressure and tight timelines
Basic Requirements
- 13 years of experience inpaid media performance marketing or platform operations
- Hands-on experience supporting campaigns on:
- Meta
- Google Ads (Search)
- TikTok
- Experience supportinglarge or complex advertiser accountsis a plus
- Proficient in Excel / Google Sheets
About WPP Media
WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.
At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
- Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
- Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
- Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.
Please read our Privacy Noticefor more information on how we process the information you provide.
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