Analytics Director, GOC

Cali - Colombia

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About the rol

We are seeking a highly strategic and data-driven Director of Analytics and Marketing Measurement with at least 10 years of progressive experience in applying advanced analytics to drive business growth. The successful candidate will be responsible for leading the strategy and execution of marketing measurement transforming complex data into actionable insights that inform business decisions optimize campaign performance and demonstrate the ROI of marketing investments. This role involves leading a team of analysts and working closely with marketing sales and product teams.

Key Responsibilities:

Strategic Analytics Leadership:Define and implement the marketing analytics and measurement strategy ensuring alignment with business objectives and client needs.
Team Management & Leadership:Lead mentor and develop a team of data analysts/scientists (e.g. a team of 30 people) fostering a high-performance collaborative and innovative environment.
Marketing Measurement & Optimization:Oversee the design and implementation of advanced marketing measurement models such as Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) A/B testing Brand Lift and advertising effectiveness analysis.
Actionable Insights Generation:Translate complex data and model results into clear concise and actionable insights for senior stakeholders (marketing sales general management).
Cross-functional Collaboration:Work closely with marketing product sales and technology teams to integrate analytics capabilities across all functions and processes.
Innovation & Technology Adoption:Identify and evaluate new tools technologies and methodologies in analytics measurement and AI (including Generative AI) to enhance the companys capabilities.
Client/Stakeholder Management:Build and maintain strong relationships with internal and external clients presenting the value and results of analytical solutions.
Thought Leadership:Contribute to the companys vision on measurement advertising effectiveness and market trends through presentations or publications.
Project & Budget Management:Plan and manage analytics projects ensuring on-time and on-budget delivery and participate in the management of the analytics departments budget.

Required Qualifications:

Education:Bachelors degree in a quantitative field (Marketing Economics Statistics Engineering Mathematics Computer Science) or a related field. Masters degree/Postgraduate qualification is a plus.
Experience:Minimum of 10 years of progressive experience in analytics marketing measurement business intelligence or data science roles with at least 3-5 years in a team leadership or project management position in the media or advertising industries.

Technical Skills & Tools:

Deep expertise in Marketing Mix Modeling (MMM) Multi-Touch Attribution (MTA) A/B testing Brand Lift and advertising effectiveness analysis.
Proficiency in data visualization tools (e.g. Tableau Power BI Looker Studio).
Experience with digital marketing platforms and analytics tools (e.g. Google Analytics Adobe Analytics CRM systems).
Working knowledge of databases and query languages (SQL).
Familiarity with the use and application of Generative AI in marketing contexts.
Knowledge of market research and consumer behavior methodologies.
Languages:Fluent (written and spoken) in Spanish and English.

Soft Skills:

Team Leadership:Proven ability to motivate develop and manage high-performing teams.
Strategic & Analytical Thinking:Ability to tackle complex problems identify opportunities and develop data-driven solutions.
Effective Communication:Excellent verbal and written communication skills to present complex ideas to technical and non-technical audiences including senior leadership.
Results-Oriented:Strong focus on business impact and the ability to demonstrate ROI.
Collaboration & Influence:Ability to build strong relationships and collaborate effectively with diverse stakeholders.
Proactivity & Innovation:Capacity to identify new opportunities propose innovative solutions and adapt to a changing environment.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include access to internal learning platforms certifications and training sessionslife insurance wellness programs significant paid time off preferential partner discounts employee mental health awareness day and and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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Required Experience:

Director

About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform ...