Digital Marketing Manager

Were looking for a senior hands-on Digital Marketing Manager with a strong generalist background to lead and execute our digital marketing function in a fast-paced scale-up environment. This role suits someone with deep experience who can set direction lead people and stay close to execution including ownership of our website as a core acquisition and conversion channel.

• Own and lead a full-funnel generalist digital marketing strategy across paid media SEO content email CRM and website

• Provide leadership and direction to the digital marketing function including mentoring and developing team members

• Own the website strategy performance and roadmap ensuring it supports acquisition conversion and brand goals

• Manage website content UX and CRO in collaboration with design product and development teams

• Plan execute and optimize multi-channel campaigns to drive acquisition engagement and revenue

• Lead the management and evolution of the martech stack ensuring strong integration and scalability

• Own CRM strategy and execution including life-cycle marketing segmentation lead management and automation

• Build scalable marketing processes and best practices suited to a high-growth scale-up environment

• Manage paid media budgets and performance across key platforms (Google Meta LinkedIn etc.)

• Partner cross-functionally with product sales leadership and external agencies

• Use data and insights to guide decision-making experimentation and continuous optimisation

• Stay across emerging digital martech CRM and website best practices

• Bachelors degree in Marketing Business or a related field is necessary

• Demonstrated experience in digital marketing with a strong generalist focus

• Proven experience working in a scale-up startup or high-growth environment

• Demonstrated people leadership experience including mentoring or managing team members

• Strong hands-on experience with martech platforms and tool integration
  Deep experience managing and optimising CRM systems (e.g. HubSpot Salesforce Marketo or similar)

• Proven experience owning and optimising websites as a growth and conversion channel

• Extensive experience across paid media SEO content email and lifecycle marketing

• Strategic thinker with a strong execution mindset

• Excellent communication stakeholder management and prioritisation skills
  
  

• Senior-level generalist digital marketing

• Website ownership & conversion optimisation

• Team leadership & mentoring

• MarTech & CRM ownership

• Marketing automation & lifecycle strategy

• Performance marketing & analytics

• Cross-functional collaboration

This is more than a role its a chance to shape the future of residential aged care within a growing values-led organisation.

At My Guardian youll have:

• Genuine influence at executive level working directly with the CEO and founding leadership team

• A culture that values integrity accountability and compassionnot just compliance