Manager, Media Planning and Services

Melbourne - Australia

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Looking to put your media planning smarts to work on campaigns that actually move people

Heres your chance to lead work that inspires travel converts demand and helps grow Victorias visitor economy.

Were looking for a mediasavvy thinker who can switch easily between big ideas and handson planning. Youll be joining a fun dynamic team that works hard laughs often and values worklife balance.

Visit Victoria

Visit Victoria is the primary tourism and events company for the State of Victoria. We inspire people around the world to visit Melbourne and regional Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major regional and business events to support the visitor economy creating converting and connecting demand.

We harness the power of our extraordinary visitor experience to inspire more travellers to visit Victoria.

About this Position

Fixed term parental leave cover to April 2027

Full-time (flexible part-time applications will be considered)

Hybrid working minimum 3 days in our Melbourne office

An exciting opportunity exists for a Manager Media Planning and Services to join Visit Victorias Destination Marketing team.

In this influential role youll be responsible for the planning management and delivery of Visit Victorias paid media activity across traditional and digital channels. Working closely with internal teams media agency and external media partners youll ensure our campaigns are consumer-led data-informed and deliver strong performance.

This role suits a strategic thinker who enjoys balancing big picture planning with hands-on delivery.

Key responsibilities

Lead the planning and delivery of integrated paid media campaigns across domestic and international markets

Provide specialist advice on paid media strategy performance optimisation budget management and reconciliation

Manage relationships with media agencies and media owners including ongoing performance management

Evaluate media and advertising opportunities and provide clear evidence-based recommendations

Provide high-level advice on media trends competitor activity and emerging opportunities

Prepare briefings reports Board papers and presentations related to media and campaign activity

Ensure media activity aligns with Victorian Government advertising requirements and processes

About you

Youre a confident and collaborative media professional with strong strategic capability and a deep understanding of integrated media planning and delivery.

Youll bring:

Demonstrated experience planning and delivering large-scale integrated media campaigns

Strong understanding of traditional and digital media channels performance metrics and optimisation

Proven experience managing agency and media partner relationships

High-level planning project management and budget management skills

Excellent written and verbal communication skills including the ability to prepare high-quality briefs and presentations

Strong analytical and problem-solving capability with a pragmatic and solutions-focused mindset

Experience working within or knowledge of Victorian Government advertising processes (desirable)

Experience speaking a language other than English will be viewed favourably.

Youll be joining a small close-knit and high-performing team who work hard support one another and enjoy having a laugh while getting great work done.

Culture & Values

Visit Victoria provides an inclusive workplace which supports and fosters growth professional development and delivering exceptional results for our partners clients and industry.

Our values are embedded in our culture and communication

Passion We love what we do.

Creativity Imagination without boundaries

Collaboration We work as one.

Growth We embrace growth and challenges.

Connection We are connected to people culture and our country.

It takes all Victorians!

At Visit Victoria we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the State we promote.

We value and celebrate differences and encourage applications from people of all backgrounds and lived experiences including age gender cultural backgrounds religion sexual orientation disability and caring responsibilities. If you require any assistance to be included in our recruitment process please contact p& quoting the job title.

How to apply

For a copy of the position description please email p& To apply for this role please submit your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position. Please ensure you complete the online applications questions.

This job advertisement is open until Wednesday 18 February 2026 at 10am.

Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality.

Required Experience:

Senior IC

Looking to put your media planning smarts to work on campaigns that actually move peopleHeres your chance to lead work that inspires travel converts demand and helps grow Victorias visitor economy.Were looking for a mediasavvy thinker who can switch easily between big ideas and handson planning. You...