Head of Digital Marketing

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

• Digital Strategy & Growth Leadership
  • Lead the digital marketing strategy across paid media website SEO CRM and lifecycle channels to drive qualified lead generation and enrollment growth.
  • Define the role of each digital channel across the customer journey ensuring cohesive execution from awareness through conversion and retention.
  • Partner with Marketing Leadership to align digital investment strategy to business goals and franchise growth objectives.
• Digital Team Leadership
  • Lead and develop the internal digital marketing team providing clear priorities accountability and direction.
  • Foster a high-performance team culture grounded in data testing and continuous improvement.
  • Ensure the team has the tools processes and clarity needed to execute effectively and consistently.
• Agency & Partner Oversight
  • Serve as the senior owner of external digital agency relationships.
  • Set clear expectations for performance optimization cadence service quality and innovation.
  • Review and approve agency recommendations ensuring initiatives are measurable cost-effective and aligned with brand and franchisee needs.
  • Hold partners accountable to benchmarks timelines and results.
• Marketing Investment Benchmarking & Optimization
  • Evaluate digital initiatives and associated costs to ensure marketing investments deliver value and scale efficiently.
  • Establish benchmarks and success metrics across awareness lead generation conversion and lifecycle performance.
  • Lead testing and optimization efforts to improve lead quality conversion rates and funnel efficiency.
• Data Analytics & Performance Ownership
  • Own digital performance data and insights with the ability to directly access analyze and interpret data.
  • Work within the marketing data warehouse to connect data across CRM website paid media automation platforms and operational systems.
  • Improve data integrity reporting structures and measurement frameworks over time.
  • Translate insights into actionable recommendations that drive better decision-making.
• CRM Automation & Text (SMS) Marketing
  • Lead lifecycle marketing strategy across email and SMS automation.
  • Optimize segmentation personalization and automated journeys to improve engagement conversion retention and reactivation.
  • Ensure automation programs are evaluated regularly and improved based on performance data.
• Website SEO CX & UI Leadership
  • Oversee ongoing website optimization to improve user experience SEO accessibility and conversion.
  • Partner with internal teams and vendors to enhance UX/UI site architecture and content effectiveness.
  • Use customer behavior data and testing insights to inform CX improvements.
• Digital Innovation & Future-Focused Marketing
  • Stay at the forefront of digital marketing innovation including AI-driven tools advanced analytics and emerging platforms.
  • Identify and pilot new technologies or approaches that improve performance efficiency or customer experience.
  • Bring forward thoughtful recommendations to evolve digital marketing capabilities over time.
• Data Storytelling & Franchise Communication
  • Act as the data storyteller for digital marketing distilling complex performance data into clear compelling narratives.
  • Translate insights into franchisee-friendly language that builds trust understanding and adoption.
  • Present confidently in franchise meetings leadership forums and internal reviews.
  • Partner with Franchise Support and Operations to ensure insights drive better local execution.
    
    

• Bachelors degree in Marketing Business Communications or related field; advanced degree preferred.
• 8 years of experience in digital performance or growth marketing leadership roles.
• Proven experience leading digital teams and managing agency partners preferably within a franchise or multi-location environment.
• Strong background in marketing analytics data interpretation and performance measurement.
• Hands-on experience with CRM marketing automation paid media platforms analytics tools and website optimization.
• Experience improving UX/UI SEO strategy and digital conversion performance.
• Demonstrated ability to evaluate initiatives based on cost performance scalability and impact.
• Deep interest in digital innovation AI applications and emerging marketing technologies.
• Proficiency in Google Workspace; experience with Asana and Mac-based environments preferred.
• Exceptional written and verbal communication skills with the ability to explain complex concepts clearly to non-technical audiences.
  
  

• Digital programs consistently drive high-quality leads that convert into enrollments at scale
• Marketing investments are benchmarked measured and optimized continuously
• Franchisees understand the why behind the data and trust the digital strategy
• Agency partners are accountable proactive and performance-driven
• Website and digital experiences continually improve CX and conversion
• The digital team is confident aligned and operating at a high level

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. Theres more than vibrant colors a tropical theme and happy children. Theres something different something extraordinary. Something truly GOLDEN. Its passion. Not just a passion for kids or a passion for swimmingits a special passion for changing even saving lives by being a part of kids learning to swim.

When you work at Goldfish youre not just an employee. Youre a part of something bigger. Youre making an impact; a splash in the lives of the children in your community. Youre an integral part of a team working together to move forward a mission. Youre also making waves in your future learning life lessons in and out of the pool through mentorship leadership and passion. At Goldfish its more than a job - its an endless pool of possibilities opportunities and life-changing moments!

Making Waves with Passion Purpose & Core Values!

At Goldfish our core values are at the heart of everything we do and behind every decision that we make. To us these values are more than just words - theyre embraced with purpose in our everyday lives and what allows us to make a splash in our community and in the lives of our members and our team!

We go above and beyond with every detail to create a GOLDEN Experience!

We believe in nurturing a culture that provides WOW! Customer Service

We do the right things make the right decisions and treat people with Integrity Compassion Trust

We meet and exceed expectations so you see Extraordinary Results

We make a big deal about lifes accomplishments by remembering to Celebrate!

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages benefit programs and terms and conditions of employment which may vary at each Goldfish Swim School location.