Coordinator, PR & Corporate Communications

Who We Are

Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of sale. Authentic transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

What Youll Do

As aPR & Corporate Communications Coordinatorat Authentic you will play a pivotal role in supporting our global storytelling and strategic communications initiatives. This position is central to enhancing our companys reputation brand presence and executive visibility across a dynamic portfolio.

You will ensure seamless coordination across internal and external platforms working closely with the PR & Communications team on key areas includingmedia relations executive communications corporate events. We are looking for a highly organized detail-oriented professional who is also astrong writer a creative thinker and an adept multitasker.

This role is ideal for a driven individual eager to gain hands-on experience and contribute directly to high-level PR strategy within a fast-paced environment. It offers a unique opportunity to grow your skills while making a tangible impact on our global brand narrative.

What youll be working on

Social Media Operation

• Plan create schedule and publish engaging content on WeChat Weibo RED and LinkedIn in alignment with global happenings and regional trends.
• Monitor analyze and report on social media performance using insights to optimize content and engagement strategies.
• Stay up-to-date with APAC social media trends platform updates and competitor activity to ensure best-in-class execution.

Media Relation

• Write compelling media pitches that highlight corporate narratives and thought leadership.
• Draft press releases and executive talking points for media interviews
• Create briefing notes and preparation materials for panels and speaking engagements.
• Track Authentics press mentions and industry trends daily using Meltwater analyzing coverage and insights to refine media strategies.
• Create PR recaps to measure the impact of corporate news and identify areas for further media amplification.
• Maintain corporate media lists to support targeted media outreach and relationship-building with key journalists.
• Conduct media research to support key press strategies and reputation management ensuring the company proactively navigates media trends potential risks and opportunities to strengthen its presence.

Event Coordination

• Act as a key liaison to facilitate clear and timely communication bothinternally(across departments) andexternally(with vendors venues and guests) ensuring the accurate and efficient flow of information.
• Assist with on-site event setup vendor coordination guest reception and troubleshooting to ensure events run smoothly according to plan.
• Be responsible for the procurement of event supplies logistics arrangements and the management and distribution of materials on-site.
• Assist with post-event wrap-up activities including inventory reconciliation expense settlement organization of photo/video assets.

Gifting Coordination

• Collaborate with partners to ensure the on-time deliverables of free units per gifting programs needs.
• Support gift deliveries including packing shipping tracking and key communications to ensure smooth execution of corporate gifting programs.

Cross-Team Alignment

• Serve as a point of coordination across brand development team brand management team marketing team and other corporate departments to ensure alignment on deliverables.
• Support internal communication flow to foster collaboration and accountability across stakeholders.
• Partner with the legal team and finance team traffic Pos service agreement and accountable payment process.

Must Haves

• Bachelors degree in communications public relations marketing or a related field.
• Proved record in public relations and communications.
• Excellent verbal and written communication skills.
• Proficient in written English at a professional working level
• Strong attention to detail and ability to manage multiple priorities in a fast-paced setting.
• Proficiency in Microsoft Office Suite (Word PowerPoint Excel) and comfort with digital content management tools.
• A proactive mindset with the ability to anticipate needs and take initiative on projects.
• Familiarity with media monitoring tools and project management software is a plus.
• Ability to work collaboratively with all professional levels

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email employment websites and social media and may include fake interview requests offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
• We will never ask you for sensitive personal information payment or banking details as part of the hiring process.

If you believe youve been contacted by someone impersonating an Authentic team member please report it immediately by emailing

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation please contact

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