Brand & Communications Manager GCR
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Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Brand & Communications Manager - GCR
Beijing China
Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs Do you think BIG and are you passionate about mobile and marketing technology with a desire to boost brand awareness amplify the voice and enhance the position of a leading company thats transforming an industry
Were looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media online communities influencers analysts and additional stakeholders. He or she thrives in a dynamic environment is creative data-driven and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing GCR.
What youll do:
- Develop and implement fully integrated branding/communications plans in numerous markets across GCR from strategy to tactics to execution
- Identify leverage and prioritize opportunities to provide value that garners exposure in business technology marketing advertising and mobile industries and beyond
- Articulate and scale AppsFlyers thought leadership defining topics for engagement through bylines speaking opportunities rapid-response media interviews announcements events awards white papers digital interactions co-marketing initiatives and more
- Play a central role in the companys content creation using data; this includes China-specific blog posts presentations guides data studies white papers videos infographics webinars and press bylines. This also includes developing outlines briefs and ideas into effective well-researched content pieces that make an impact
- Manage agencies and POCs throughout GCR ensuring positioning and messages are conveyed effectively and consistently across various markets and channels while constantly measuring results and optimizing for success
- Cultivate relationships with partners customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base
- Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches educational content & research reports on industry topics conveying customer success stories etc.) and strengthen the companys overall narrative while maximizing impact on the AppsFlyer brand and business
What you have:
- 5 years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company
- Excellent communication skill with growth mindset good at managing stakeholders from different aspects and multitasking in a high-pace environment
- Track record of prominent press placements existing relationships with top technology business and industry trade reporters savvy at both media and influencer relations (traditional social digital)
- Exceptional skills in writing editingwith an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills
- Strong story development skills with an eye for detail and ability to drive stories with compelling visuals and messaging providing spokesperson support
- Knowledge and interest in the worlds of tech mobile and digital marketing; Understanding of market trends and how to turn data into compelling stories messages and campaigns
- Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results ensuring messages are conveyed effectively and consistently across channels
- Native Chinese speaker and advanced proficiency in written and spoken English
Bonus points:
- Global 4A PR agency experience
- Degree in Communications Journalism Public Relations or a related field
Required Experience:
Manager
Key Skills
About Company
AppsFlyer was founded over ten years ago with a mission to help marketers succeed. From the beginning, we have been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. These four pillars have ... View more
