Sales & Marketing Operations Analyst

This role offers a range of $77000 to $95000 annually. Actual compensation will be based on qualifications such as experience education certifications and skills as well as geographic considerations.

The Sales & Marketing Operations Analyst will play a pivotal role in the implementation administration and ongoing optimization of INX Internationals Salesforce CRM platform including Sales Cloud Marketing Cloud and Service addition to supporting system implementation activities this role will drive sales and marketing operations and data analytics across multiple platforms ensuring seamless integration between Salesforce ERP (S/4HANA) the INX website marketing automation advertising platforms social media and sales conversion tracking.  Will report directly to VP Marketing.                                           

This individual will serve as an analytical partner to sales and marketing leadershiptranslating business requirements into scalable Salesforce solutions; establishing data governance reporting and attribution models; and delivering insights that optimize marketing campaigns improve lead generation and enhance sales performance. The ideal candidate combines deep Salesforce expertise with strong business acumen to turn data into actionable insights and ensure the CRM functions as a growth and decision-making platform not just a system of record.

As Sales & Marketing Operations Analyst you will be responsible to:

• Support the implementation of Salesforce CRM across Sales Cloud Marketing Cloud and Service Cloud in partnership with internal stakeholders and external system integrators.
• Support business requirements gathering and translate needs into clear user stories functional specifications and acceptance criteria.
• Support system design decisions related to data model security permissions workflows automations and reporting.
• Own Salesforce configuration and administration including objects fields page layouts flows validation rules reports and dashboards.
• Maintain data integrity governance standards and documentation across the Salesforce ecosystem.
• Develop and execute QA and User Acceptance Testing (UAT) plans in collaboration with sales marketing and service teams.
• Own deployment planning release notes and change management activities.
• Develop and deliver Salesforce training programs for sales marketing and service users tailored by role and function.
• Drive platform adoption through enablement best practices and ongoing optimization aligned to business goals.
• Serve as the long-term product owner for Salesforce and revenue analytics capabilities across Sales Marketing and Service.
• Monitor system adoption data quality and performance trends; proactively address gaps and recommend improvements.
• Design optimize and govern lead opportunity and case management workflows to improve efficiency consistency and cross-functional alignment.
• Establish and maintain attribution models and performance reporting to track lead sources campaign effectiveness pipeline health conversion rates and revenue impact.
• Build and deliver dashboards and insights that enable sales leadership marketing and executive stakeholders to make data-driven decisions.
• Partner with Sales Marketing Service and IT leadership to continuously evolve processes metrics and system capabilities as business needs change.
• Identify and implement enhancements that improve sales productivity pipeline velocity forecast accuracy and marketing ROI

Qualifications :

• Bachelors degree (B.A.) in Business Administration Marketing Information Systems Analytics Sales Operations or related field; or equivalent combination of education and relevant professional experience.
• 5 years of hands-on experience delivering sales and marketing analytics and reporting supported by deep working knowledge of Salesforce Sales Cloud and practical experience configuring reporting and analyzing data across Marketing Cloud and/or Service Cloud.
• Proficiency with Microsoft Suite programs
• Ability to effectively present information to top management public groups and/or boards of directors. 
• Excellent verbal and written communication skills

In addition to these qualifications we will consider  it a plus if you have:

• SAP experience preferrably S4Hana
• Salesforce Administrator and/or Salesforce Cloud certifications strongly preferred.

Additional Information :

We offer a competitive salary with excellent benefits including medical dental vision life insurance disability pet insurance HSA and FSA 401(k) and more. Through our programs which now include Paid Volunteer Time Off and Paid Parental Leave we support the needs of our employees their dependents and their communities by providing a benefit package that is easy to understand easy to access and affordable for all our employees.

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We require post-offer pre-employment drug screens physicals and background checks.

Equal Opportunity Employer: disability/veteran.

Remote Work :

No

Employment Type :

Full-time