Digital Marketing Executive

AccorHotel

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profile Job Location:

Warsaw - Poland

profile Monthly Salary: Not Disclosed
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

The key objective of the position will be to support the execution of the Hotels Digital Marketing and E-commerce strategy including but not limited to content updates Social media management email marketing. Reporting directly to the Marketing & PR Manager and reporting dotted line to Regional E-commerce.

  • Assist the Marketing & PR Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
  • Managing the creation and publishing of relevant original high-quality  content
  • Update and optimize the Hotel content on Direct Indirect channels and online listings
  • Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Manage the active presence of the property on Social Media channels
  • Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO Display Paid Social Metasearch
  • Support the execution of the emailing calendar for Rooms F&B and other outlets in line with the strategy and corporate guidelines
  • Provide creative ideas and best practices for content marketing and social media
  • Deliver monthly and quarterly reports on web performance
  • Monitor and reply to online reviews

Qualifications :

  • A minimum of 2 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
  • A degree in Hospitality Management or Marketing and Communications
  • Excellent English both verbal and written
  • Strong understanding of current digital marketing concepts strategy and best practice
  • Teamwork Skills
  • Customer Focused
  • Energetic and passionate to work

Remote Work :

No


Employment Type :

Full-time

The key objective of the position will be to support the execution of the Hotels Digital Marketing and E-commerce strategy including but not limited to content updates Social media management email marketing. Reporting directly to the Marketing & PR Manager and reporting dotted line to Regional E-co...
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Key Skills

  • Civil
  • Anti Money Laundering
  • Intelligence
  • Hospitality
  • Administrative Services

About Company

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As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more

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