Director, Social Analytics
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Please note that DMM will only contact you using email addresses that end . We have been made aware that someone may be using aliases such as emailprotected to contact individuals as part of an apparent scam. Those individuals are not affiliated with DMM so we do not recommend interacting with that email alias or any others that do not end should you receive email correspondence that claims to be from us. If you have any questions or concerns please do not hesitate to contact us at emailprotected.
Digital Media Management (DMM) a Keywords Studios company is a leading full-service digital agency content studio and incubator specializing in social-first always-entertaining marketing. DMM works with movie studios television networks streaming services and consumer brands to create groundbreaking social media campaigns via fan activations innovative content creation results-driven paid media planning and strategic influencer-brand partnerships.
We are seeking a Director Social Analytics to lead our small but growing Analytics team. The Director Social Analytics will work across our service lines to build a consistent researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful strategic recommendations and reports.
Successful candidates must have 7-10 years of experience in the social analytics space with an in-depth understanding of organic and paid social media preferably within an agency environment.
Your Impact
- Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
- Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance
- Lead the development of reporting infrastructure and dashboards to monitor key KPIs
- Develop and present priority reports and presentations with client stakeholders transforming data into compelling stories with clear actionable insights
- Work with clients to establish key campaign benchmarks and KPIs
- Evaluate and recommend additional analytics and consumer research tools manage relationships with vendors and lead internal trainings on new tools
- Explore vet and implement AI solutions into reporting services where relevant to scale
- Manage and mentor a team of social analysts with a focus on growth learning and development
- Guide a team of social analysts in their development of reports ensuring quality and accuracy
- Partner with the strategy team to provide insights used to inform social audits playbooks and new business pitches
- Partner with Creative Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients
Your Experience
- 7-10 years of experience in social analytics ideally with entertainment gaming or brand clients
- Expert knowledge of how paid earned and owned channels work together
- Proven ability to tell impactful strategic stories informed by social metrics and other available data
- Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients
- Experience using Data Visualization tools such as Excel Power BI Tableau Data Studio etc.
- Able to synthesize complex data and findings into clear and concise insights
- Client-facing experience with a track record of building trusted client relationships
- Excellent communication and presentation skills with the ability to articulate complex data insights to non-technical stakeholders
- Proficient in document and deck presentation building using Google Suite and other tools
- Proficient in social platforms (TikTok Instagram Facebook X Discord Reddit) and reporting tools (Sprinklr Sprout Rival IQ etc)
- Strong leadership and collaboration skills with experience leading cross-functional teams
- Ability to manage multiple projects and tight deadlines in a fast-paced environment
Your Availability
- M-F: 9am-5pm PST
$135000 - $150000 a year
The salary range for this role is $135000 - $150000 a year and is based on experience responsibilities of the position subject matter expertise and is location specific.
We also know how important benefits are to your overall compensation package and take them seriously. Work/life balance health insurance DEI and training are all an important part of the DMM DNA. (Benefits are dependent on eligibility.)
Benefits:
-DMM pays 100% of the cost for employee medical dental and vision premiums as well as covers 40% of dependent premium costs.
-Employer paid life insurance
-A tax-advantaged health savings account (HSA)
-A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution all fully vested
-Paid family leave
Work/Life Balance:
-Open PTO: DMM offers unlimited vacation 10 sick days & 5 mental health days
-DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
DEI:
-DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
-ERGs focusing on diverse perspectives across DMM to promote diversity inclusion and shared experiences
-Generous donation match to non-profits of interest to our employees
Training:
-Extensive onboarding that includes working with multiple departments to learn the DMM way
-Frequent trainings on the latest tools and trends and how to optimize them for our clients
Company culture you ask Our company culture is casual fun and empowering. There is a lot of room for growth in this role! Thats right no glass ceiling and room to learn.
Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race color gender sexual orientation gender identity/expression disability age national origin and veteran status. Our diversity strategy is simple: grow a team of creative innovative passionate people from varied backgrounds to produce best-in-class digital campaigns.
Required Experience:
Director
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Digital Media Management is a digital agency dedicated to managing high-profile individuals, brands and theatrical movie releases across all platforms.
