Job Title: Meta/Google Ads Expert

Number of Openings: 1

Job Description

We are in search of a results-oriented Meta/Google Ads Expert who can showcase a clear impact across both advertising platforms. The successful candidate will manage optimize and strategize advertising campaigns on Meta (Facebook/Instagram) and Google (Search Display Shopping YouTube Performance Max) to drive traffic generate leads and enhance brand visibility.

Key Responsibilities

• Set up manage and optimize advertising campaigns on Meta and Google platforms.
• Create comprehensive ad strategies for various objectives including awareness traffic generation lead generation remarketing and conversions.
• Manage daily budgets bidding strategies and targeting to maximize return on ad spend (ROAS) and minimize cost per lead (CPL).
• Track and analyze campaign performance using tools like Google Analytics 4 (GA4) and Google Tag Manager.
• Conduct A/B testing for ad creatives audience targeting and bidding strategies to refine approaches.
• Build performance reports and dashboards utilizing tools such as Looker Studio.
• Continually refine advertising strategies based on data-driven insights and performance metrics.
• Collaborate with the creative team to develop engaging ad copy and visuals that align with brand messaging.
• Communicate effectively with management regarding campaign results and ongoing strategies.

Essential Qualifications

• Strong understanding of marketing metrics including Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) etc.
• Proven hands-on experience in digital advertising ideally with 25 years of experience.
• Experience with ad copywriting and comprehensive keyword research.
• Ability to work independently demonstrating strong organizational skills and reliability.
• Proficient in Google Ads Meta Ads Manager Google Analytics 4 (GA4) and Google Tag Manager.

Desired Experience

• Demonstrated ability to create impactful full-funnel advertising strategies that yield measurable results.
• Experience in a fast-paced digital marketing environment preferably within the service industry.
• Familiarity with SEO best practices and other digital marketing channels.

Salary & Benefits

The annual salary for this position is competitive and will be discussed during the interview process. The selected candidate will also enjoy a range of benefits including:

• Health and dental insurance
• Generous paid time off and holiday packages
• Access to professional development and training opportunities
• Flexible working hours to maintain a healthy work-life balance
• A collaborative and positive workplace environment focused on growth

Application Process

Interested candidates are encouraged to apply and showcase their expertise in managing high-impact campaigns. Please submit your resume along with a cover letter that highlights your relevant experience and achievements in Meta and Google Ads campaigns.

We are an equal opportunity employer and welcome applicants from all backgrounds.