Sr. Performance Marketing Manager (SEM & App Search)

Role: Sr. Performance Marketing Manager (SEM & App Search)

Location: Remote (PST Preferred / California-based)

Experience: 7 Years

We are seeking a hands-on growth marketing leader to scale our search acquisition engine across Google Ads Microsoft Ads and Apple Search Ads. Reporting to the VP of Direct-to-Consumer you will have end-to-end ownership of the SEM channel-from strategic forecasting to daily execution-leveraging AI and automation to drive profitable account growth and revenue.

• Direct Channel Ownership: Lead end-to-end strategy and execution for SEM (Google Bing) and App Search (Apple) managing large monthly budgets directly without agency oversight.
• Performance Optimization: Drive core metrics including CAC LTV and ROAS through rigorous daily management of campaigns keywords bids and landing page strategies.
• Strategic Execution: Build launch and scale campaigns using a test and scale approach including partner campaign structures and audience signal testing.
• AI & Automation Integration: Utilize platform scripts and AI-driven bidding strategies to improve efficiency experimental keyword expansion and creative iteration.
• Data-Driven Decision Making: Analyze performance via platform data and attribution models; create dashboards and channel forecasts for senior leadership.
• Cross-Functional Collaboration: Partner with Analytics Product Compliance and Brand teams to ensure seamless compliant and high-converting customer journeys.

• 7 Years of Performance Marketing: Deep expertise in SEM and digital acquisition within high-scale consumer (B2C) environments.
• Large Budget Management: Proven experience directly managing six-to-seven-figure monthly spends.
• Platform Mastery: Advanced hands-on experience with Google Ads Microsoft Ads and Apple Search Ads.
• Technical Analytical Skills: Ability to independently pull and interpret data to inform testing roadmaps and investment decisions.
• Industry Knowledge: Staying current on privacy changes match type evolution and the evolving Apple ecosystem.
• Education: BA required; Masters (MS) degree preferred.

• FinTech or Technology: Experience in subscription-based software or financial technology is ideal.
• Startup Mindset: A self-starter bias toward action and experimentation common in fast-paced startup environments.

Target Expertise: Knowledge of competitors such as Sofi Chime Robinhood or Rocket Money is highly valued.

Required Skills :

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This is a high PRIORITY requisition. This is a PROACTIVE requisition

Background Check : No

Drug Screen : No

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