Funnel Marketing Specialist
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is not a generalist marketing role.
Were looking for someone who genuinely understands funnel-based marketing list growth and conversion and can build manage and optimise that system end-to-end.
Youll work closely with Wild Hive and look after two Wild Hive partners one of which is the Australian Institute of Family Counselling (AIFC).
The opportunity
AIFC is a values-led organisation delivering counselling training and education that strengthens individuals couples and families. This role exists to help translate that impact into clear digital pathways from first click to meaningful engagement.
If you get excited about:
Turning traffic into subscribers
Subscribers into enquiries
And enquiries into real-world student outcomes
youll feel right at home.
What youll be responsible for:
Designing and managing marketing funnels using ActiveCampaign (this is core to the role)
Building and optimising landing pages aligned to campaign goals
Integrating Meta and Google campaigns with list building and automation
Create and refine email journeys tagging segmentation and automations
Work with the Wild Hive team to align creative copy and media with funnel logic
Monitor funnel performance and making data-informed improvements
Support campaign delivery across two partner organisations
What were looking for
You dont need to know everything but you must be strong in the fundamentals.
You have:
- Deep hands-on experience with ActiveCampaign
- A solid understanding of funnel architecture (lead magnets nurture conversion)
- Experience building or briefing high-performing landing pages
- Confidence integrating paid digital campaigns with CRM and email automation
- A practical systems-oriented mindset
- The ability to work independently and communicate clearly with partners
Its a bonus if youve worked in:
- Education counselling or NFP environments
- Small agile marketing teams
- Multi-stakeholder partnerships
Why this role is different
- Clear scope no vague do all the marketing expectations
- Work that genuinely impacts people and families
- Flexible part-time hours with meaningful responsibility
- Work with a dynamic national marketing team (Wild Hive)
Location & hours
- Canberra-based
- 1624 hours per week
- Hybrid/flexible working arrangements available
Interested
If youre the kind of marketer who thinks in flows systems and outcomes not just posts and clicks wed love to hear from you.
Apply with a short cover note outlining your ActiveCampaign and funnel experience plus your CV.
Required Experience:
IC
Key Skills
About Company
It’s pretty simple really: we provide practical, professional and personal HR and recruitment support to small to medium businesses/organisations,
