MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS
Distributes priority packages in accordance with channel strategies and recommendations.
Ensures that schematics for all assigned key accounts reflect Red Bull standards for product flow and package mix.
Sells Red Bulls pricing and program strategies by using best practices and available tools.
Tailors presentations to better address each customers specific needs.
Develops an annual promotion schedule aligned with channel strategy objectives.
Persuasively presents Red Bull merchandising standards distribution recommendations and price points in ways that align with customer needs.
Ensures that all promotions are supported by effective point-of-sale materials and incremental displays.
Customizes sales pitches to achieve account objectives while driving effective permanent merchandising solutions.
Evaluates return on investment before recommending specific programs and customized solutions.
Executes merchandising in alignment with channel strategy guidelines.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Actively develops relationships with key decision-makers through business reviews ongoing communication and related activities.
Drives the execution of account programs by working closely with local decision-makers.
Consistently seeks additional opportunities that go beyond existing programs.
Provides local decision-makers with feedback on relevant developments information and successes.
Serves as a key source of local knowledge regarding assigned accounts.
Regularly seeks opportunities to build relationships and establish connections within key accounts beyond the primary buyer level.
BUDGETS/ANNUAL PLANNING
Drafts annual Customer Marketing Agreements or Joint Business Plans and manages the associated funds for all designated key accounts on both a monthly and annual basis.
BUSINESS ANALYSIS
Works with the Category Analyst to evaluate the return on investment (ROI) of paid agreements and communicates key findings to the Channel Leads.
Leads post-promotion analysis in collaboration with the Category Analyst after all promotions to assess promotional effectiveness.
BUSINESS REVIEWS
Conducts regular business reviews to update key accounts on performance channel competition opportunities and related topics.
Proactively shares examples of Red Bull marketing activities to highlight key points of difference from competitors.
Provides energy insights that lead to changes in promotion pricing or merchandising practices.
COMMUNICATION WITH DISTRIBUTOR PARTNERS
Uses appropriate communication methods to keep DPs informed about KA programs and initiatives.
Regularly visits DPs to maintain personal contact ensure open lines of communication and increase share of mind.
Qualifications :
4 years of sales experience with a strong record of success preferably in the beverage CPG (Consumer Packaged Goods) or FMCG (Fast-Moving Consumer Goods) industries or in a Direct Store Delivery (DSD) operation
Strong analytical skills with experience using internal and external data sources (e.g. Circana business intelligence tools)
Excellent communication and active listening skills
Strong negotiation skills
An innovative solutions-oriented mindset
Self-motivated and able to work independently
Proficiency in Microsoft Excel and PowerPoint
Bachelors degree preferred or equivalent relevant work experience
Fluency in English; additional language skills are an advantage
A valid U.S. drivers license is required
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 - 138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Full-time
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more